This document discusses service design and provides an overview of a design consultancy firm called Livework Studio. It explains that service design involves mapping interactions across touchpoints over time to compose a service. Livework Studio combines customer experience design with business strategy. It works to make services desirable for people, technically possible, and profitable for businesses. An example case study described is a banking project where they conducted design research and workshops to redesign services. Contact information is provided for Livework Studio and its interaction designer.

1. Welcome
Service Thinking
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2. Complexity
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3. Complexity
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4. Complexity
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5. Last century
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6. Our world
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7. Push/Pull
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8. “New design”
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9. Immaterialization
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10. Product to Service
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11. Service Design
A service
is composed of several interactions through
of numerous points of contact along the time
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12. Who we are
We combine customer experience design with business strategy
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13. Where we are
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14. What we do
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15. Cases
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16. Service Thinking
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17. Service Thinking
RENTÁVEL
profitable
PARA O
for the
NEGÓCIO
business
DESEJÁVEL
desirable
PARA AS
for all the
PESSOAS
people
technically
TECNICAMENTE
possible
POSSÍVEL
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18. Case: Banking
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19. Problem
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20. Goals
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21. Design Research
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22. Workshops
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23. Workshops
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24. Results
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25. Contact
Érico Fileno, M.Sc.
Interaction Designer
@efileno
www.ericofileno.com.br
www.liveworkstudio.com.br
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