1. St. Norbert School Social Media & Analysis By: Erin Hendrickson

2. About Located in Florissant, Missouri Suburb in north St. Louis County. Opened doors in 1988 with four classes and 50 students. In 1993 the school grew to grades K-8 with 391 students. In 1997 the school had two classes for every grade. In 2007 preschool was added. In 2010 St. Sabina School joined with St. Norbert. Currently there are 459 students enrolled.

3. Target Market The area that will be targeted for this social media strategy will be former students, parents of former students, current parents, prospective parents and friends of the school. Purpose Bring together community Create alumni giving opportunities

4. SWOT ANALYSIS STRENGTHS Parish supports the school Community Family (K-8) Loyalty WEAKNESSES Second Generation not there yet Tuition

5. SWOT ANALYSIS OPPORTUNITIES Location Schools Closing THREATS Losing Jobs Moving

6. Online Goals Parents Prospective Parents Inform parents of current events at the school. Let them know what is coming up in the future.

7. Online Goals Current Students Alumni Friends of School Update both groups with currents events Share memories Bring together community

8. Resources Prinicipal Teachers Home & School Student Council

9. Current Website

10. Strategy Facebook Twitter Blogging

11. Measuring Asking parents to “Like” on Facebook Tracking through contests Conclusion Bring together community