New Spa ppt. presentation Castillo, Logmao, Cantona, Marquez, & Rabacio

3. MISSION It is our primary objective to operate a profitable business that provides high-end therapeutic massages and other aesthetic services in a state of that art, and chic professional environment.

4. VISION It is our vision to enhance our clients’ natural beauty from the inside out. We see ourselves as providing avant garde beauty and wellness services at all times. Hence, we aim to make the everyday ordinary as extraordinary.

5. GOAL: Our business goal is to establish a posh and fully modernized day SPA in an 89Sqm Commercial Area in the heart of Eastwood City. We intend to cater to the busy Yuppies, Mall Rats, Call Center Employees, and Residents of the district by providing them an accessible Aesthetics and Wellness Center that would allow them to be pampered exclusively as they indulge after a long day. In relation, We hope to benefit from the development of additional business and residential districts in the Eastwood area. Our estimated ROI ( Return of investment ) is within 3-5 Years, depending on the economic situation. In 5 years time, an expansion is on the horizon and the possibility of franchising is not far behind.

8. *Deep Tissue Massage - targets the deeper layers of the muscle and connective tissue. Massage therapist uses slower strokes techniques across the grain of the muscle. *Shiatsu - is a form of Japanese bodywork that uses localized finger pressure in a rhythmic sequence on acupuncture meridians. *Thai massage - aligns the energies of the body using gentle pressure on specific points. *Reflexology - sometimes called foot massage. Applying pressure to certain points on the foot that correspond to organs and system in the body.

9. *Back Massage - massage therapist focuses on the back of the customer. *Balinese Massage- is a full body, deep tissue, holistic treatment that combines acupuncture, reflexology, stretching and aromatherapy.

13. The scrub agent helps to remove dead skin off your body and expose a supple layer of younger skin, making you feel fresh and rejuvenated. If your skin had become rough and has darkened due to pollution or exposure to dust, you can use a body scrub to remove the rough skin layer leaving you with a soft and supple skin. Generally used in a complete spa treatment, body scrub involves the use of an exfoliating body scrub and is followed by a hydrating body wrap to nourish the skin and keep it fresh and supple. In case you are not going for the beauty treatment at a spa, you can use a body scrub while having your bath and exfoliate your skin.

14. *Salt Scrub- exfoliating your skin and removing dead skins at the surface. *Sugar Scrub- perfect for sensitive skin or for those looking for a gentler exfoliation. *Herbal and other Natural scrub- use variety of herbs, floral, and other natural products. *Chemical Scrub- contain fruit acids that help break own the dying skin cells at the surface.

21. Projected Annual Income Statement (Sample Projection)‏

22. Aspen Spas Projected Annual Income Statement P 11,302,200.00 Total Overhead Service Revenue P 2,340,000.00 (1,300 x 5 x 30 x 12)‏ Combination Spa Treatment P 540,000.00 (300 x 5 x 30 x 12)‏ Waxing (Underarm)‏ P 1,078,200.00 (599 x 5 x 30 x 12)‏ Waxing (Leg)‏ P 720,000.00 (400 x 5 x 30 x 12)‏ Hand Spa P 720,000.00 (400 x 5 x 30 x 12)‏ Foot Spa P 2,160,000.00 (600 x 10 x 30 x 12)‏ Half Body Massage P 3,744,000.00 (1,040 x 10 x 30 x 12)‏ Whole Body Massage Annual Service Revenue:

23. P 7,392,200.00 - P 3,910,000.00 P 11,302,200.00 Net Income (w/o Tax)‏ P3,910,000.00 Subtotal P 300,000.00 Others (Advertising, supplies, etc.)‏ P 250,000.00 Repair and Maintenance P 700,000.00 Utilities P 1,860,000.00 Labor P 800,000.00 Rent Annual Cost to Operate:

24. Heaven & Earth Projected Annual Income Statement P 5,787,600.00 Total Overhead Service Revenue P 2,184,000.00 (1,000 x 7 x 26 x 12)‏ Combination Spa Treatment P 655,200.00 (300 x 7 x 26 x 12)‏ Waxing (Underarm)‏ P 873,600.00 (400 x 7 x 26 x 12)‏ Waxing (Leg)‏ P 218,400.00 (100 x 7 x 26 x 12)‏ Hand Spa P 218,400.00 (100 x 7 x 26 x 12)‏ Foot Spa P 468,000.00 (100 x 15 x 26 x 12)‏ Half Body Massage P 1,170,000.00 (250 x 15 x 26 x 12)‏ Whole Body Massage Annual Service Revenue:

25. P 3,437,600.00 - P 2,350,000.00 P 5,787,600.00 Net Income (w/o Tax)‏ P2,350,000.00 Subtotal P 150,000.00 Others (Advertising, supplies, etc.)‏ P 150,000.00 Repair and Maintenance P 450,000.00 Utilities P 1,120,000.00 Labor P 480,000.00 Rent Annual Cost to Operate:

26. Bioessence Projected Annual Income Statement P 2,347,200.00 Total Overhead Service Revenue P 360,000.00 (250 x 5 x 24 x 12)‏ Waxing (Underarm)‏ P 432,000.00 (300 x 5 x 24 x 12)‏ Waxing (Leg)‏ P 201,600.00 (100 x 7 x 24 x 12)‏ Hand Spa P 201,600.00 (100 x 7 x 24 x 12)‏ Foot Spa P 460,800.00 (200 x 8 x 24 x 12)‏ Half Body Massage P 691,200.00 (300 x 8 x 24 x 12)‏ Whole Body Massage Annual Service Revenue:

27. P 847,200.00 - P 1,500,000.00 P 2,347,200.00 Net Income (w/o Tax)‏ P 1,500,000.00 Subtotal P 100,000.00 Others (Advertising, supplies, etc.)‏ P 100,000.00 Repair and Maintenance P 300,000.00 Utilities P 600,000.00 Labor P 400,000.00 Rent Annual Cost to Operate:

28. Body Regen Massage & Spa Projected Annual Income Statement P 3,300,600.00 Total Overhead Service Revenue P 540,000.00 (450 x 5 x 20 x 12)‏ Waxing (Underarm)‏ P 660,000.00 (550 x 5 x 20 x 12)‏ Waxing (Leg)‏ P 432,000.00 (150 x 12 x 20 x 12)‏ Hand Spa P 576,600.00 (200 x 12 x 20 x 12)‏ Foot Spa P 420,000.00 (250 x 7 x 20 x 12)‏ Half Body Massage P 672,000.00 (400 x 7 x 20 x 12)‏ Whole Body Massage Annual Service Revenue:

29. P 550,600.00 - P 2,750,000.00 P 3,300,600.00 Net Income (w/o Tax)‏ P 2,750,000.00 Subtotal P 200,000.00 Others (Advertising, supplies, etc.)‏ P 150,000.00 Repair and Maintenance P 480,000.00 Utilities P 1,200,000.00 Labor P 720,000.00 Rent Annual Cost to Operate:

30. New Spa Projected Annual Income Statement P 10,530,000.00 Total Overhead Service Revenue P 3,024,000.00 (1,200 x 7 x 30 x 12)‏ Combination Spa Treatment P 630,000.00 (350 x 5 x 30 x 12)‏ Waxing (Underarm)‏ P 900,000.00 (500 x 5 x 30 x 12)‏ Waxing (Leg)‏ P 900,000.00 (500 x 5 x 30 x 12)‏ Hair Spa P 432,000.00 (150 x 8 x 30 x 12)‏ Nail Spa P 432,000.00 (150 x 8 x 30 x 12)‏ Hand Spa P 432,000.00 (150 x 8 x 30 x 12)‏ Foot Spa P 1,350,000.00 (250 x 15 x 30 x 12)‏ Half Body Massage P 2,430,000.00 (450 x 15 x 30 x 12)‏ Whole Body Massage Annual Service Revenue:

31. P 7,330,000.00 - P 3,200,000.00 P 10,530,000.00 Net Income (w/o Tax)‏ P 3,200,000.00 Subtotal P 250,000.00 Others (Advertising, supplies, etc.)‏ P 200,000.00 Repair and Maintenance P 550,000.00 Utilities P 1,600,000.00 Labor P 600,000.00 Rent Annual Cost to Operate:

32. Marketing Strategy: Product / Business: New Spa Place: Eastwood City, Libis, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand/Nail/Hair Spa, Waxing, etc. Price Range: P150.00 – P1,200.00 Promotion/s: Flyers, Tarpaulin, LCD Display, Neon Signs, Local News Papers, etc. Product / Business: Aspen Spas Place: Sta. Lucia East Grand Mall, Cainta, Rizal Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P400.00 – P1,300.00 Promotion/s: Flyers, Tarpaulin, Signage, etc.

33. Product / Business: Heaven & Earth Place: Araneta Center, Cubao, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P100.00 – P1,000.00 Promotion/s: Flyers, Signage, etc. Product / Business: Bioessence Spa Place: Araneta Center, Cubao, Quezon City Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P100.00 – P300.00 Promotion/s: Flyers, Signage, etc. Product / Business: Body Regen Massage & Spa Place: Robinsons Rizal Branch Services Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc. Price Range: P150.00 – P550.00 Promotion/s: Flyers, Signage, etc.

34. 42/60 44/60 41/60 52/60 55/60 Total Score = 6 7 5 10 10 Intangibles 7 8 7 8 10 Variety of Services 7 7 7 9 9 Quality 6 7 5 10 9 Comfort/Luxury 7 7 8 8 10 Location 9 8 9 7 7 Price Regen Massage & Spa Heaven & Earth Bioessence Aspen Spas New Spa Key Success Category

35. S = Strength/s W = Weakness/es Body Regen Massage & Spa S – Price W – Comfort, Intangibles, Location, etc. Heaven & Earth S – Price & Variety W – Comfort, Intangibles, Location, etc. Bioessence S – Price W – Comfort, Intangibles, Location, etc. Day Spa Competitor’s Analysis New Spa S – Location, Comfort, Variety, Quality, & Intangibles W - Price Aspen Spas S – Location, Comfort, Variety, Quality, & Intangibles W - Price

36. -Fin -