1) Cross-border ecommerce is growing much faster than domestic ecommerce, with cross-border growth expected to be 5 times that of domestic from 2016-2020. 2) Emerging markets like Latin America and Africa are seeing huge growth in internet users and incomes, creating new consumers and spending power. 3) While most consumption still occurs in advanced economies currently, future spending is expected to shift more towards emerging markets, younger consumers, and urban areas as those populations grow and become wealthier. 4) For companies to succeed in cross-border sales, they must understand the characteristics and preferences of their target customers, including differences in demographics, geography, and psychographics between markets.