2. Incorporating a digital strategy
Add depth
Differentiated material
3. 125,000 (as of 2009)
Covers print, electronic, and radio.
4. Interactive sites to increase consumer
involvement.
Exclusive deals and promotions.
Social responsibility acts
Ties and posts related to current events and trends.
7. Full web browser.
Menu, ordering and company information
Papa rewards
Franchising options
www.papajohns.com
8. Goals: On-the-go ordering and condensed site
for quick hits of information.
App Ordering terminal
Mobile website Streamlined ordering
process
9. TARGET 2: FAMILIES
Full work day
Feed family quickly,
TARGET 1: COLLEGE conveniently, and
STUDENTS (18-24) inexpensively
After party
Filling, cheap and fast, yet
with quality.
10. Profit
Social media comments and shout outs
Customer complaints or concerns addressed
Overall buzz in the industry.