Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
By Andy Eisenberg
   Incorporating a digital strategy       Add depth       Differentiated material
   125,000 (as of 2009)   Covers print, electronic, and radio.
   Interactive sites to increase consumer    involvement.       Exclusive deals and promotions.       Social responsibi...
Facebook•https://www.facebook.com/papajohns
Twitter•https://twitter.com/PapaJohns
   Full web browser.   Menu, ordering and company information   Papa rewards   Franchising options             www.pap...
   Goals: On-the-go ordering and condensed site    for quick hits of information.   App  Ordering terminal   Mobile we...
TARGET 2: FAMILIES                                           Full work day                                           Fee...
   Profit   Social media comments and shout outs   Customer complaints or concerns addressed   Overall buzz in the ind...
Upcoming SlideShare
Loading in …5
×

Papa johns ppt

3,438 views

Published on

  • Login to see the comments

Papa johns ppt

  1. 1. By Andy Eisenberg
  2. 2.  Incorporating a digital strategy  Add depth  Differentiated material
  3. 3.  125,000 (as of 2009) Covers print, electronic, and radio.
  4. 4.  Interactive sites to increase consumer involvement.  Exclusive deals and promotions.  Social responsibility acts  Ties and posts related to current events and trends.
  5. 5. Facebook•https://www.facebook.com/papajohns
  6. 6. Twitter•https://twitter.com/PapaJohns
  7. 7.  Full web browser. Menu, ordering and company information Papa rewards Franchising options www.papajohns.com
  8. 8.  Goals: On-the-go ordering and condensed site for quick hits of information. App  Ordering terminal Mobile website  Streamlined ordering process
  9. 9. TARGET 2: FAMILIES  Full work day  Feed family quickly,TARGET 1: COLLEGE conveniently, andSTUDENTS (18-24) inexpensively  After party  Filling, cheap and fast, yet with quality.
  10. 10.  Profit Social media comments and shout outs Customer complaints or concerns addressed Overall buzz in the industry.

×