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From Fire Fighting to
Fire Insurance
Ed Kless - @edkless
1 March 2019
#90MindsMotM
#90MindsMotM - @edkless Be Sage. Build On.
#90MindsMotM - @edkless Be Sage. Build On.
#90MindsMotM - @edkless Be Sage. Build On.
Amazon Prime
1 x 7 ≠ 7 x 1
#90MindsMotM - @edkless Be Sage. Build On.
#90MindsMotM - @edkless Be Sage. Build On.
Smile Curve for implementations
Determine
Cost/Benefit
Develop Project
Plan
Implementation
Go Live
Access Level
Agreement
ValuetoCustomer
Duration
#90MindsMotM - @edkless Be Sage. Build On.
Design Build
Solutions Deliverables
Ideation Execution
MAGIC LOGIC
Low-value Low-marginHigh-value High-margin
#90MindsMotM - @edkless Be Sage. Build On.
Step Magic Work Logic Work
Determine Value to Solve
Requires providing insight into the data gathered
and assimilated and developing tangible goals
Is mostly about just gathering and assimilating
data from the customer
Develop Project Plan
Requires a focus on tight objectives, resource and
quality requirements
Is mostly about just describing the deliverables
and functional requirements
Implementation
Requires a high level of collaboration with the
customer including a well executed
communications plan and adherence to the scope
or change request process
Is mostly executed by the Partner by using a
checklist. (Usually in someone’s head, but
nonetheless.)
System Commencement
Requires a detailed understanding and use of the
change and transition model
Is mostly about getting the data right and can the
customer personnel function
Access Level Agreement
Requires a deep understanding of the on-going
knowledge requirement of the customer
Is mostly about fixing problems the crop up in a
timely manner
Sage Partner – Magic v Logic
#90MindsMotM Be Sage. Build On.
Nine Subscription Models
The Automatic Customer
by John Warrillow
#90MindsMotM - @edkless Be Sage. Build On.
Web-site membership
#90MindsMotM - @edkless Be Sage. Build On.
All-you-can-consume content
#90MindsMotM - @edkless Be Sage. Build On.
Private club
#90MindsMotM - @edkless Be Sage. Build On.
Front-of-the-line
#90MindsMotM - @edkless Be Sage. Build On.
Consumables
#90MindsMotM - @edkless Be Sage. Build On.
Surprise box
#90MindsMotM - @edkless Be Sage. Build On.
Simplifier
#90MindsMotM - @edkless Be Sage. Build On.
Network
#90MindsMotM - @edkless Be Sage. Build On.
Peace-of-mind
#90MindsMotM Be Sage. Build On.
Homework
Why would you subscribe to:
Roofs, Refrigerators, Drills, Birthday Parties, Shoes… YOU!
#90MindsMotM Be Sage. Build On.
http://edkless.com/eval
http://thesoulofenterprise.com/
Ed Kless - @edkless

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From fire fighting to fire insurance

  • 1. From Fire Fighting to Fire Insurance Ed Kless - @edkless 1 March 2019 #90MindsMotM
  • 2. #90MindsMotM - @edkless Be Sage. Build On.
  • 3. #90MindsMotM - @edkless Be Sage. Build On.
  • 4. #90MindsMotM - @edkless Be Sage. Build On. Amazon Prime 1 x 7 ≠ 7 x 1
  • 5. #90MindsMotM - @edkless Be Sage. Build On.
  • 6. #90MindsMotM - @edkless Be Sage. Build On. Smile Curve for implementations Determine Cost/Benefit Develop Project Plan Implementation Go Live Access Level Agreement ValuetoCustomer Duration
  • 7. #90MindsMotM - @edkless Be Sage. Build On. Design Build Solutions Deliverables Ideation Execution MAGIC LOGIC Low-value Low-marginHigh-value High-margin
  • 8. #90MindsMotM - @edkless Be Sage. Build On. Step Magic Work Logic Work Determine Value to Solve Requires providing insight into the data gathered and assimilated and developing tangible goals Is mostly about just gathering and assimilating data from the customer Develop Project Plan Requires a focus on tight objectives, resource and quality requirements Is mostly about just describing the deliverables and functional requirements Implementation Requires a high level of collaboration with the customer including a well executed communications plan and adherence to the scope or change request process Is mostly executed by the Partner by using a checklist. (Usually in someone’s head, but nonetheless.) System Commencement Requires a detailed understanding and use of the change and transition model Is mostly about getting the data right and can the customer personnel function Access Level Agreement Requires a deep understanding of the on-going knowledge requirement of the customer Is mostly about fixing problems the crop up in a timely manner Sage Partner – Magic v Logic
  • 9. #90MindsMotM Be Sage. Build On. Nine Subscription Models The Automatic Customer by John Warrillow
  • 10. #90MindsMotM - @edkless Be Sage. Build On. Web-site membership
  • 11. #90MindsMotM - @edkless Be Sage. Build On. All-you-can-consume content
  • 12. #90MindsMotM - @edkless Be Sage. Build On. Private club
  • 13. #90MindsMotM - @edkless Be Sage. Build On. Front-of-the-line
  • 14. #90MindsMotM - @edkless Be Sage. Build On. Consumables
  • 15. #90MindsMotM - @edkless Be Sage. Build On. Surprise box
  • 16. #90MindsMotM - @edkless Be Sage. Build On. Simplifier
  • 17. #90MindsMotM - @edkless Be Sage. Build On. Network
  • 18. #90MindsMotM - @edkless Be Sage. Build On. Peace-of-mind
  • 19. #90MindsMotM Be Sage. Build On. Homework Why would you subscribe to: Roofs, Refrigerators, Drills, Birthday Parties, Shoes… YOU!
  • 20. #90MindsMotM Be Sage. Build On. http://edkless.com/eval http://thesoulofenterprise.com/ Ed Kless - @edkless

Editor's Notes

  1. *If nothing else, you must have a clear understanding of the nature of the work your clients are expecting you to do.  In upfront discussions about new assignments or new relationships, help your clients understand the difference between higher-value and lower-value work, and price these services separately and differently. *Notice that the left-hand side starts with Magic, morphs into Logic, and then changes back to Magic again on the far right-hand side.  Agency work doesn’t just involve a “front end” and a “back end”; there’s an important third dimension – analysis and optimization – that should be factored into most assignments.
  2. Routine Monthly Home Maintenance Services include: General Services Check/Replace Light Bulbs Test Smoke/CO Detectors Check Fire Extinguishers Service Doors/Hinges/Locks Inspect/Lubricate Sliding Door Tracks Check Window Glass/Screens Look For/Repair Settlement Cracks/Pops Utilities Inspect/Clean HVAC Filters Drain 1/2 Gallon From Water Heater Inspect/Empty Dehumidifier Inspect/Empty House Vacuum Containers Test Gas Fireplace(s) Kitchen and Bath Inspect/Repair Tub/Shower Caulking Inspect/Repair Sink Caulking Inspect/Repair Grout In Showers Inspect/Clean Drains Inspect/Clean Faucet Aerators Inspect/Repair Toilets Operate/Lubricate Bath Ventilation Fans Inspect/Repair Counter Caulking Add Freshener To Dishwasher Clean/Sharpen Garbage Disposal Add Freshener To Refrigerator Exterior Inspect/Repair Exterior Facing on House Inspect/Repair Exterior Caulking Inspect hose bibs