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История создания
Сервис Airbnb появился как решение
проблемы.
Как работает Airbnb
Будь то квартира на одну ночь,
замок на неделю…
есяц, Airbnb дарит людям уникальные впечатления о
Airbnb — это глобальное сообщество
и часть новой тенденции — экономики совместного
потребления.
Статистика по России и миру
2009
50-100 объявлений
101-300 объявлений
301-1000 объявлений
1001+ объявлений
2010
50-100 объявлений
101-300 объявлений
301-1000 объявлений
1001+ объявлений
2011
50-100 объявлений
101-300 объявлений
301-1000 объявлений
1001+ объявлений
2012
50-100 объявлений
101-300 объявлений
301-1000 объявлений
1001+ объявлений
2013
50-100 объявлений
101-300 объявлений
301-1000 объявлений
1001+ объявлений
тыс. объявлений
35тыс. городов
192страны
Сообщество Airbnb растет с
невероятной скоростью.
M
1M
2M
3M
4M
Июнь 2008 Янв 2009 Июнь 2009 Янв 2010 Июнь 2010 Янв 2011 Июнь 2011 Янв 2012 Июнь 2012 Янв 2013 Июнь 2013 Янв 2014
11 миллионов гостей
при 5 миллионах
в начале 2013 г.
Хозяева жилья и гости Airbnb положительно
влияют на местную экономику.
Сан-Франциско
+ В Сан-Франциско деятельность пользователей Airbnb привнесла 56 млн. долл. в
экономику города, из которых 43 млн. ушли на поддержку местного бизнеса.
+ В 60% случаев гости тратят деньги в том районе, где они остановились.
72% Airbnb-жилья расположено за пределами основного скопления отелей.
+Рекордная ночь в канун Нового года — более 250
тыс. людей по всему миру воспользовались
Airbnb.
По состоянию на май 2014 г.
Ключевая
статистика
по России и миру
+Каждые 2 секунды кто-либо заезжает в квартиру
или дом через Airbnb.
+Количество гостей, забронировавших жилье в
России при помощи Airbnb, за последний год
увеличилось на 202%.
+Количество гостей, отправившихся из России в
путешествие с Airbnb, за последний год
увеличилось на 153%.
+В глобальном рейтинге Airbnb Москва заняла 9-е
место по выездному туризму.
Сервисы и
мобильные технологии
Безопасная платформа
Профиль и отзывы
Переписка
Cлужба поддержки
доступна 24/7 на 18 языках.
Первая версия
мобильного сайта
2010 г. — запуск
приложения для
iOS
2011 г. — новая версия
мобильного сайта
2012 г. — запуск приложения для Android Версия для iOS получила награду App Store
«Лучшее приложение 2012 г. для iPhone»
2013—…
Главный экран
Меню и профили
Поиск и бронирование
Прием гостей
В 2014 г. Airbnb стал лучшим
сайтом и приложением для
путешествий по версии
Webby Awards.
Спасибо!

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#MBLT14 presentation — Airbnb

Editor's Notes

  1. Brian and Joe were both trained as designers at RISD, and when they realized they needed a programmer to turn their big idea into reality, they brought Nathan Blecharczyk on board to be their third co-founder.
  2. Airbnb began by solving the same problem that many of our users face. Brian and Joe needed money to pay the rent, so to make ends meet, they hosted three guests who were in town for a design conference.
  3. Their guests were a wide-ranging: a 32-year-old grad student from India, a 38-year-old designer from Boston, and a 45-year-old father of five from Utah. For the 5 days the guests were in town, Brian and Joe showed them San Francisco from a local’s perspective. By the end, they had three new friends, and a great idea for a company to change the way people travel. They blew up three mattresses and called it Airbed & Breakfast.
  4. Airbnb gives you access to some of the most unique properties around the world. we are a market place for private spaces: people are usually looking for a unique or local experience
  5. A castle for a week...
  6. Or a villa for a month...
  7. Airbnb is a global community
  8. We see ourselves as a part of the sharing economy. What is the sharing economy? : The sharing economy makes it easier to own less and share more. It’s creating microentrepreneurs who share what they have. It’s helping families pay their bills. And it’s giving people the freedom to pursue their dreams.
  9. As you know we’re still a pretty young company. However, we’ve had an impressive growth in the past few years, especially in the past two years. The following slides illustrate nicely how we’ve developed from a small start-up to a successful, global hospitality company.
  10. In the beginning of 2012 there were 120,000 listings on Airbnb. There are now more than 600,000.
  11. Until now, we’ve had over 11 million guests (this is up from 4 million at the start of 2013). We have 17,000 villas, 4,000 cabins, 640 castles, 300 tree houses and 1,400 boats (this is seven times the size of the Spanish Armada) On New Year’s Eve 2013, over 250,000 people were staying on Airbnb around the world. And every *2 seconds* someone was checking into an Airbnb listing.
  12. In recent months, we have highlighted a series of studies outlining how the Airbnb community contributes to the economy in San Francisco, Paris, Amsterdam and of course Berlin. We see how Airbnb is helping families make ends meet, supporting jobs and bringing travelers to more diverse neighborhoods than average tourists would go to. Some key facts from the SF study include: (Read SF numbers) Let’s look at the numbers for Berlin so we have a more local example:
  13. I mentioned growth: one of the biggest factors for our growth is the community. We find that the best way to create your brand is to have people talk about you. Airbnb has experienced growth mainly through viral growth that is word of mouth.