1. MBLT 2014 - Post-PC era
!
Olga Steidl
!
@linkoapp
!
www.linko.io

2. 2
Evolution of computing
by 2017, 83% of all computing is mobile.

3. 1. App fragmentation
2. Personal choices are driving
mobile use cases

4. 40 years & golden
4 x 10 years
10 x 4 years
10 concurrent projects
Careers are shorter

5. Morning & Afternoon One hour sessions Few minutes at a time Few seconds at a time
Attention span is shorter

6. Evolution of Apps
From hours to few moments at a time.

7. Engagement is dead
Now nonstop,
fleeting
interaction

8. Phil Libin, Evernote CEO
“I’m designing jobs that don’t exist
yet, people who know how to build
interfaces for a world where
computers understand context, what
you need to see next.”

9. @linkoapp
!
www.linko.io