SlideShare a Scribd company logo
1 of 37
By Marcus Sheridan
www.TheSalesLion.com
CONTENT MARKETING:
BUILDING YOUR BRAND, BUSINESS, AND
BOTTOM-LINE IN THE INFORMATION AGE
@thesaleslion
#GoInboundMktg
I USED TO BE A “POOL GUY”
@THESALESLION
October 10th, 2008
7,882
@THESALESLION
This was me…..
@THESALESLION
Who here is the
exception?
@THESALESLION
The Most Prolific Marketing Model in the World…
@THESALESLION
They ask.
You answer.
@THESALESLION
Part I: Getting Potential Clients in the Funnel
@THESALESLION
HOW MUCH DOES IT COST?
@THESALESLION
@THESALESLION
@THESALESLION
@THESALESLION
$1,700,000.00
Off one-single article
@THESALESLION
WHAT ARE THE PROBLEMS?
@THESALESLION
In Google We
Trust
@THESALESLION
@THESALESLION
VS. & COMPARE
@THESALESLION
@THESALESLION
AWARDS/THE BEST
@THESALESLION
@THESALESLION
/
@THESALESLION
Why are most companies
so afraid of this?
@THESALESLION
“But my competitors
will steal my secrets.”
@TheSalesLion@THESALESLION
@THESALESLION
@THESALESLION
@THESALESLION
@THESALESLION
@THESALESLION
@THESALESLION
Part II: Move them down the Funnel
@THESALESLION
How many pages of the your website
would a potential client/customer be
willing to read?
@THESALESLION
30
@THESALESLION
@THESALESLION
@THESALESLION
Content is the greatest
sales and trust-building
tool in the world. Period.
@THESALESLION
@THESALESLION
www.TheSalesLion.com
Cell: 804-761-7924
Get the book. It’s awesome. It’s free. It may change
your life.
Marcus1@thesaleslion.com
Marcus Sheridan
@THESALESLION

More Related Content

What's hot

Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
iMedia Connection
 

What's hot (9)

Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
 
Evolution of Marketing in E-commerce
Evolution of Marketing in E-commerceEvolution of Marketing in E-commerce
Evolution of Marketing in E-commerce
 
Kirsty hulse advanced keyword research
Kirsty hulse   advanced keyword researchKirsty hulse   advanced keyword research
Kirsty hulse advanced keyword research
 
Content Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedInContent Marketing World 2014 Social Selling with LinkedIn
Content Marketing World 2014 Social Selling with LinkedIn
 
2015 IAFE: Confessions of a Fair Marketer
2015 IAFE: Confessions of a Fair Marketer2015 IAFE: Confessions of a Fair Marketer
2015 IAFE: Confessions of a Fair Marketer
 
Knowing Your Digital Value: Building & Measuring Effective Sponsorships
Knowing Your Digital Value: Building & Measuring Effective SponsorshipsKnowing Your Digital Value: Building & Measuring Effective Sponsorships
Knowing Your Digital Value: Building & Measuring Effective Sponsorships
 
13 No-BS Conversion Quotes from the #CTAConf2015
13 No-BS Conversion Quotes from the #CTAConf201513 No-BS Conversion Quotes from the #CTAConf2015
13 No-BS Conversion Quotes from the #CTAConf2015
 
Sales Promotion Programs 22 May 2014
Sales Promotion Programs 22 May 2014Sales Promotion Programs 22 May 2014
Sales Promotion Programs 22 May 2014
 
5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)
5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)
5 Ways to Drive ROI: Act II (2015 League of Historic American Theatres)
 

Viewers also liked

How to Make a Website Customers & Google Love
How to Make a Website Customers & Google LoveHow to Make a Website Customers & Google Love
How to Make a Website Customers & Google Love
Element Three
 
Secret to Accountable Marketing
Secret to Accountable MarketingSecret to Accountable Marketing
Secret to Accountable Marketing
Element Three
 
Google Analytics: Measurement Matters
Google Analytics: Measurement MattersGoogle Analytics: Measurement Matters
Google Analytics: Measurement Matters
Element Three
 

Viewers also liked (19)

Dan Fahrner Marketing Culture
Dan Fahrner Marketing CultureDan Fahrner Marketing Culture
Dan Fahrner Marketing Culture
 
Go Inbound Marketing 2013 - Chad Pollitt
Go Inbound Marketing 2013 - Chad PollittGo Inbound Marketing 2013 - Chad Pollitt
Go Inbound Marketing 2013 - Chad Pollitt
 
Big wins & battle scars upload
Big wins & battle scars uploadBig wins & battle scars upload
Big wins & battle scars upload
 
Nate Riggs - Twitter Will Win
Nate Riggs - Twitter Will WinNate Riggs - Twitter Will Win
Nate Riggs - Twitter Will Win
 
How to Hire a HubSpot Agency Partner
How to Hire a HubSpot Agency PartnerHow to Hire a HubSpot Agency Partner
How to Hire a HubSpot Agency Partner
 
Tiffany Sauder - Inbound Marketing Lessons for Growth
Tiffany Sauder - Inbound Marketing Lessons for GrowthTiffany Sauder - Inbound Marketing Lessons for Growth
Tiffany Sauder - Inbound Marketing Lessons for Growth
 
True to the Game: Four Moves to Quadruple Your Average Client Size
True to the Game: Four Moves to Quadruple Your Average Client SizeTrue to the Game: Four Moves to Quadruple Your Average Client Size
True to the Game: Four Moves to Quadruple Your Average Client Size
 
Tiffany Sauder Winning Inbound Brand
Tiffany Sauder Winning Inbound BrandTiffany Sauder Winning Inbound Brand
Tiffany Sauder Winning Inbound Brand
 
Building a Discernible Brand in the Modern World | Element Three
Building a Discernible Brand in the Modern World | Element ThreeBuilding a Discernible Brand in the Modern World | Element Three
Building a Discernible Brand in the Modern World | Element Three
 
Santiago Jaramillo - Mobile + Inbound
Santiago Jaramillo - Mobile + InboundSantiago Jaramillo - Mobile + Inbound
Santiago Jaramillo - Mobile + Inbound
 
How to Make a Website Customers & Google Love
How to Make a Website Customers & Google LoveHow to Make a Website Customers & Google Love
How to Make a Website Customers & Google Love
 
Love Letters from Google: SEO, UX and the Internet of Things
Love Letters from Google: SEO, UX and the Internet of ThingsLove Letters from Google: SEO, UX and the Internet of Things
Love Letters from Google: SEO, UX and the Internet of Things
 
James Paden -Enterprise Content Marketing by the Numbers
James Paden -Enterprise Content Marketing by the NumbersJames Paden -Enterprise Content Marketing by the Numbers
James Paden -Enterprise Content Marketing by the Numbers
 
Secret to Accountable Marketing
Secret to Accountable MarketingSecret to Accountable Marketing
Secret to Accountable Marketing
 
Wil Davis - The Noble Why
Wil Davis - The Noble WhyWil Davis - The Noble Why
Wil Davis - The Noble Why
 
"Inbound" Sales and Marketing - Fuel Your Startup's Growth
"Inbound" Sales and Marketing - Fuel Your Startup's Growth"Inbound" Sales and Marketing - Fuel Your Startup's Growth
"Inbound" Sales and Marketing - Fuel Your Startup's Growth
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101
 
Google Analytics: Measurement Matters
Google Analytics: Measurement MattersGoogle Analytics: Measurement Matters
Google Analytics: Measurement Matters
 
Jumpstart: The Guide To Growing A Startup With Inbound Marketing
Jumpstart: The Guide To Growing A Startup With Inbound MarketingJumpstart: The Guide To Growing A Startup With Inbound Marketing
Jumpstart: The Guide To Growing A Startup With Inbound Marketing
 

Similar to Marcus Sheridan - The Keys to Great Content

Similar to Marcus Sheridan - The Keys to Great Content (20)

AMAZON and ALIBABA - Retail's Most Disruptive Forces
AMAZON and ALIBABA - Retail's Most Disruptive Forces AMAZON and ALIBABA - Retail's Most Disruptive Forces
AMAZON and ALIBABA - Retail's Most Disruptive Forces
 
How to Find the Story That Sells
How to Find the Story That SellsHow to Find the Story That Sells
How to Find the Story That Sells
 
INBOUND Bold Talks: Marcus Sheridan
INBOUND Bold Talks: Marcus SheridanINBOUND Bold Talks: Marcus Sheridan
INBOUND Bold Talks: Marcus Sheridan
 
How Brutally Honest Content Can Generate Trust and Sales
How Brutally Honest Content Can Generate Trust and SalesHow Brutally Honest Content Can Generate Trust and Sales
How Brutally Honest Content Can Generate Trust and Sales
 
Swarm Conf 2017 Slides
Swarm Conf 2017 Slides Swarm Conf 2017 Slides
Swarm Conf 2017 Slides
 
RetailOasis Big Breakfast 2017: Presentation
RetailOasis Big Breakfast 2017: PresentationRetailOasis Big Breakfast 2017: Presentation
RetailOasis Big Breakfast 2017: Presentation
 
CMBC14_The Sales Lion, Marcus Sheridan
CMBC14_The Sales Lion, Marcus SheridanCMBC14_The Sales Lion, Marcus Sheridan
CMBC14_The Sales Lion, Marcus Sheridan
 
Explore oc
Explore ocExplore oc
Explore oc
 
RetailOasis Big Breakfast 2017: Pippa Kulmar Presentation
RetailOasis Big Breakfast 2017: Pippa Kulmar PresentationRetailOasis Big Breakfast 2017: Pippa Kulmar Presentation
RetailOasis Big Breakfast 2017: Pippa Kulmar Presentation
 
How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the...
How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the...How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the...
How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the...
 
Toronto Agile Tour - Timeless Leadership
Toronto Agile Tour - Timeless LeadershipToronto Agile Tour - Timeless Leadership
Toronto Agile Tour - Timeless Leadership
 
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016
 
Marketing Lessons for Early Stage Startups
Marketing Lessons for Early Stage Startups Marketing Lessons for Early Stage Startups
Marketing Lessons for Early Stage Startups
 
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
 
Blogging For Business 101
Blogging For Business 101Blogging For Business 101
Blogging For Business 101
 
Make the most of your Holiday Traffic with Customer Journey Retargeting | Sho...
Make the most of your Holiday Traffic with Customer Journey Retargeting | Sho...Make the most of your Holiday Traffic with Customer Journey Retargeting | Sho...
Make the most of your Holiday Traffic with Customer Journey Retargeting | Sho...
 
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...
 
Get Local with Social, Jan 2012
Get Local with Social, Jan 2012Get Local with Social, Jan 2012
Get Local with Social, Jan 2012
 
How Content Marketing Can Skyrocket Your Brand Authority
How Content Marketing Can Skyrocket Your Brand AuthorityHow Content Marketing Can Skyrocket Your Brand Authority
How Content Marketing Can Skyrocket Your Brand Authority
 
THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...
THE VISUAL SALE:  How to Embrace the Visual Revolution and Create a Culture o...THE VISUAL SALE:  How to Embrace the Visual Revolution and Create a Culture o...
THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture o...
 

More from Element Three

Element Three Case Study - Yoh
Element Three Case Study - YohElement Three Case Study - Yoh
Element Three Case Study - Yoh
Element Three
 
Create a Winning Inbound Brand by Tiffany Sauder
Create a Winning Inbound Brand by Tiffany SauderCreate a Winning Inbound Brand by Tiffany Sauder
Create a Winning Inbound Brand by Tiffany Sauder
Element Three
 

More from Element Three (15)

The Importance of CX for Outdoor Manufacturers
The Importance of CX for Outdoor ManufacturersThe Importance of CX for Outdoor Manufacturers
The Importance of CX for Outdoor Manufacturers
 
Emerging Marketing Technologies Webinar
Emerging Marketing Technologies WebinarEmerging Marketing Technologies Webinar
Emerging Marketing Technologies Webinar
 
How to Supercharge Your Marketing Automation Using Audience Research and User...
How to Supercharge Your Marketing Automation Using Audience Research and User...How to Supercharge Your Marketing Automation Using Audience Research and User...
How to Supercharge Your Marketing Automation Using Audience Research and User...
 
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing DataClosed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
Closed-Loop Reporting: How to Close the Loop in Your Sales and Marketing Data
 
Connect Your Brand with the Modern Buyer - Element Three and SMARI Research
Connect Your Brand with the Modern Buyer - Element Three and SMARI ResearchConnect Your Brand with the Modern Buyer - Element Three and SMARI Research
Connect Your Brand with the Modern Buyer - Element Three and SMARI Research
 
The Secret to Crushing Your Employer Brand
The Secret to Crushing Your Employer BrandThe Secret to Crushing Your Employer Brand
The Secret to Crushing Your Employer Brand
 
Gillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingGillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in Marketing
 
Brian Kavicky Sales and Marketing
Brian Kavicky Sales and MarketingBrian Kavicky Sales and Marketing
Brian Kavicky Sales and Marketing
 
Julie Warnecke Paid Media
Julie Warnecke Paid MediaJulie Warnecke Paid Media
Julie Warnecke Paid Media
 
Chris Savage Build Audience with Video
Chris Savage Build Audience with VideoChris Savage Build Audience with Video
Chris Savage Build Audience with Video
 
Lindsey Groepper Public Relations
Lindsey Groepper Public RelationsLindsey Groepper Public Relations
Lindsey Groepper Public Relations
 
Eva McKnight & Lance Padgett Capturing Customers
Eva McKnight & Lance Padgett Capturing CustomersEva McKnight & Lance Padgett Capturing Customers
Eva McKnight & Lance Padgett Capturing Customers
 
Michael Reynolds Corporate Blog
Michael Reynolds Corporate BlogMichael Reynolds Corporate Blog
Michael Reynolds Corporate Blog
 
Element Three Case Study - Yoh
Element Three Case Study - YohElement Three Case Study - Yoh
Element Three Case Study - Yoh
 
Create a Winning Inbound Brand by Tiffany Sauder
Create a Winning Inbound Brand by Tiffany SauderCreate a Winning Inbound Brand by Tiffany Sauder
Create a Winning Inbound Brand by Tiffany Sauder
 

Recently uploaded

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Recently uploaded (20)

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

Marcus Sheridan - The Keys to Great Content