Digital in daily life, the power of digital media for personal, business and a country, business opportunity on digital/internet media

1. Mustika Ratu
Digital Day 2014
November 20th 2014

2. Agenda Diskusi
Digital di Kehidupan Sehari-hari
Seberapa Berpengaruh Dunia Digital?
Peluang di Dunia Digital

3. Apa itu Digital Media?
Digital Media adalah format media yang tersaji atau diakses melalui alat elektronik seperti Smartphone, Tablet, PC Komputer, LCD, dll. Online media merupakan digital media yang terkoneksi ke jaringan Internet.

4. Digital di Kehidupan Sehari-hari

5. Digital di Kehidupan Sehari-hari

6. Digital di Kehidupan Sehari-hari

7. Digital di Kehidupan Sehari-hari

8. Pranav Mistry
Born 1981, Palapur India
PhD Candidate MIT, USA
http://www.youtube.com/watch?v=YrtANPtnhyg
Digital di Kehidupan Sehari-hari

9. Digital di Kehidupan Sehari-hari

10. Digital di Kehidupan Sehari-hari
Virtual name: Anshe Chung Virtual business: Anshe Chung Studios, real estate development In two and half years, Chinese-born teacher Graef parlayed her $9.95 entry fee into a virtual real estate empire. Bottom line: Has built a cumulative net worth of more than $1 million.
Virtual name: Reuben Millionsofus Virtual business: MillionsOfUs, marketing consultant The startup is at the vanguard of a booming virtual sector helping real-world companies run promotional campaigns. He's signed big names such as Microsoft, General Motors, Toyota, Sun, Intel, Microsoft, Coca-Cola, and Warner Bros, and business shows no sign of slowing. Steiger's avatar is well regarded, though rarely sighted. No wonder; he's busy managing projects in development. Bottom line: MillionsOfUs expects $6 million in 2007 revenue

11. Siapa ‘Penghuni’ Dunia Digital?
<30 YO
30-54 YO
>54 YO

12. Siapa ‘Penghuni’ Dunia Digital?
Pengguna internet di Indonesia diperkirakan lebih dari 100 juta pengguna di 2016

13. Siapa ‘Penghuni’ Dunia Digital?
Laporan dari DSResearch menujukkan:
(1) Rekomendasi dan (2) Produk transparansi merupakan hal paling penting dalam belanja online.
Sebagian besar membayar melalui Bank Transfer dengan nilai transaksi Rp. 100,000 – 500,000.
Sumber: DSResearch Ecommerce 2011

14. Siapa ‘Penghuni’ Dunia Digital?

15. Siapa ‘Penghuni’ Dunia Digital?

16. Seberapa Berpengaruh
Dunia Digital?

17. Case Study: Maldives Marriage Insult
October 2010.
Pasangan Prancis membayar US $ 1500 untuk upacara pernikahan.
Petugas pernihakan ‘mengerjai’ mereka dengan memaki-maki dalam bahasa lokal Dhivehi dalam upacara pernikahan tersebut.
Tayangan Youtube mempengaruhi tingkat kunjungan turis ke Maldives..
Source: Ministry of Tourism, Arts and Culture,
Republic of Maldives

18. Case Study: United Breaks Guitars
"United Breaks Guitars" is a protest song by Canadian musician Dave Carroll and his band, Sons of Maxwell; witnessed baggage handlers throwing his $3,500 Taylor guitar. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008.
United Airlines stock price plunged 10% costing shareholders $180 million.

19. Dell merupakan salah satu perusahaan yang paling serius dalam menerapkan Digital Strategi dan Social Media. Dell memiliki Dell Social Media Command Centre yang sangat populer sebagai contoh strategi Social Media Customer Service.
Seberapa Berpengaruh Dunia Digital?

20. Zappos merupakan salah satu perusahaan yang sangat sukses menerapkan strategi Social Media. Seluruh karyawan menjadi ‘Customer Service’ melalui akun social media.
Seberapa Berpengaruh Dunia Digital?

21. Seberapa Berpengaruh Dunia Digital?

22. Peluang di Dunia Digital
Kreatifitas & Personal Branding
Menjual Produk Online
Skills
Crowdfunding

23. Kreatifitas & Personal Branding

24. Tektok Mobile – Project Status

25. Noah Kalina
Selfie seltiap hari selama 12 tahun
January 11, 2000 - June 30, 2012 4514 days
Kreatifitas & Personal Branding

26. Kreatifitas & Personal Branding

29. Kreatifitas & Personal Branding

30. Menjual Produk Online

31. Tektok Mobile – Project Status

32. Menjual Produk Online

33. Menjual Produk Online - Dropshipping

35. Partner
Customers
E-commerce
Menjual Produk Online

36. Customers
Online Marketplace
Menjual Produk Online

37. Dailydeals Sites
Tektok as a merchant
Partner
Customers
Menjual Produk Online

39. Menjual Produk Online

40. •Groupon was launched on November 2008 by a 27 YO CEO
•Currently, the company was valued at $15 billion.
•Google offered to buy Group On at $6 billion in 2010
•As of October 2010, Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users
According to a report conducted by Groupon's marketing association and reported in Forbes Magazine, which was reported by the Wall Street Journal, Groupon is “Group On is on pace to make $1 billion in sales faster than any other business, ever"
Menjual Produk Online

46. Crowdfunding

47. Almost Zero Marginal Cost: The Long Tail Theory
Low Investment in the Beginning: Low risk to failed
Geographically Unboundary : Massive market
Technologically Improvement : Always changing

48. Thank you and let’s talk