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Your CMS is one of Your Best Marketing Tools,[object Object],Elias Dabbas,[object Object],April 28, 2010,[object Object],Web Analytics Wednesday - Dubai,[object Object]
	“Product” is still one of the central themes of any marketing effort,[object Object],Image: soopertutorials.com,[object Object]
What Kind of Product?,[object Object],Features,[object Object],Flexibility,[object Object],Speed ,[object Object],Adaptability,[object Object]
Traditional Cycle,[object Object]
How About…,[object Object]
A good CMS allows you to:,[object Object],Tweak the layout / design,[object Object],Add, edit, and delete business rules,[object Object],Add / remove functionality ,[object Object],Gives you insights on users,[object Object],        All within certain limits,[object Object]
How Drupal Does It,[object Object]
Layout: Blocks System,[object Object],Zones,[object Object]
Layout: Block System,[object Object],Control where to place each block (on which zone, and in which order) ,[object Object],Control which users have access to this block (logged in, not logged in, administrator, etc) ,[object Object],Decide on which pages this block appears,[object Object]
Views: display content the way you want,[object Object],Examples: ,[object Object],Most recent comments, sorted by date,[object Object],User’s latest articles, sorted by view count,[object Object],Articles with a certain tag(s), coming from a certain group of users, sorted by comment count, placed in a block, visible only to logged in users,[object Object]
Example,[object Object],SELECT twitter.twitter_id AS twitter_id, twitter.text AS twitter_text, twitter.created_time AS twitter_created_time FROM drup_twitter twitter LEFT JOIN drup_twitter_accounttwitter_account ON twitter.screen_name = twitter_account.screen_name LEFT JOIN drup_twitter_usertwitter_user ON twitter_account.screen_name = twitter_user.screen_name LEFT JOIN drup_users users ON twitter_user.uid = users.uid WHERE (users.uid in ('1')) AND ((twitter.screen_name) = ('eliasdabbas')) ORDER BY twitter_created_time DESC,[object Object],=,[object Object],10 minutes,[object Object],Long time,[object Object]
User Roles & Permissions,[object Object],Control which type of user can perform which action,[object Object],Create new types of users and define them by the actions they are allowed to perform,[object Object]
SEO: Path, Pathauto, Titles,[object Object],Determine what the URL/Title of each post is as you create it,[object Object],Pathauto allows you to make a general automated template for URLs for example,[object Object],mysite.com/[user-name]/[article-title],[object Object]
Reporting,[object Object],Different statistics and reports on key events on the site,[object Object],What people search for,[object Object],Error pages,[object Object]
Special Behavior With Rules,[object Object],Creates specific rules and behaviors based on your business needs. ,[object Object],Examples: ,[object Object],[object Object]
When someone registers, display a certain message on the page
When a user of type “editor” logs in display a list of latest articles,[object Object]
Thousands of modules that extend and improve functionality,[object Object],Tagging systems,[object Object],Views enhancements,[object Object],Social networking,[object Object],Content display,[object Object],Mail and communication,[object Object],Search ,[object Object]
Conclusion,[object Object],Take immediate control of the “little” things that you want to change and test.,[object Object],Invest developers’ and designers’ time into strategic more important project,[object Object],Have fun in the process! ,[object Object]

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