1. Web 3.0Structured Data Paving The Way WAW Dubai Episode 3 – April 14, 2010 elias@media-supermarket.com
2. Why Structured Data? Gives meaning to strings of letters Establishes relationships between objects Helps in decision making
3. Analytics/Search-Friendly Sites Almost everything happens after users login Each user categorizes themselves (sex, age, country, political views, etc) Actions categorized (upload photo, change status, use application etc…)
4. Analytics/Search-Friendly Sites Number of views, comments, favorites help identify popular videos Percent viewed of video determine stickiness Tags determine content categorization
6. How Do You Extract Meaning From This Text? I live in Dubai, United Arab Emirates. I work at XYZ Inc. which sells products and services.
7. You Tag it with “Microformats” I live in<div class="adr"> <span class="locality">Dubai,</span> <span class="country-name">United Arab Emirates</span> </div> I work at <div class="org">XYZ Inc.</div>which sells products and services.
8. It’s much easier to make sense of the text “Dubai” is now a locality “United Arab Emirates” is a country “XYZ Inc.” is an organization
9. Relationships Link to other people in a “meaningful” way Embed information about the linked person to inform the site / search engine
10. hCard What search engines and other sites see What users see Similar to vCards
11. The Result Snippets of meta data about search results, make it easier for users to decide
12. Conclusion 3 extra minutes of tagging an article can potentially multiply its effect, reach, and importance
