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Web Analytics Starting Point Dubai March 31st 2010

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Elias Dabbas
Elias Dabbas

Most of the time we think of analytics as something that happens "after" a campaign or a launch. I'm arguing that it should be the other way around. Web analysts should be proactive and should start recommendations for campaigns and changes and not just wait and provide analysis of what was done.

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Web Analytics The Starting Point Dubai – March 31 st , 2010
Why web analytics should be the starting point of campaigns and not to be used “afterwards”
What’s Working? ,[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],If you have $1,000 where do you spend them?
Assuming a CPC of $1.00 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended Processes for PPC and SEO
PPC Web Analytics
PPC - Recommended ,[object Object]
Other Criteria - Bounce Rate ,[object Object]
Choose lowest bounce rate pages within a category ,[object Object]
Other Criteria - $Index (GA) ,[object Object]
SEO Web Analytics
SEO - Recommended Strategy for moving forward (new keywords, new content?
Conclusion ,[object Object],[object Object]
Thank You! ,[object Object]

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