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To CDO or not to CDO?

You've probably heard the term CDO & most likely are quite perplexed about what it means & what it does...
Do you need one for your business? If so exactly what is the role description and what should you expect from your CDO?
All these & more are explained & hopefully clarified in this presentation...

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To CDO or not to CDO?

  1. 1. To CDO OR Not To CDO Elias Gagas elias.gagas@digitowl.ltd
  2. 2. › The “Digitization” of Businesses follows the ongoing “Digitization” of our daily lives › The “Digital Consumer/Customer” journey has become substantially more complex & fragmented › In parallel the “Digital Company” has been adopting “Digital” tools & introducing “Digital” skills to respond to the rapidly changing ecosystem
  3. 3. Window Shopping
  4. 4. Online Shopping
  5. 5. Opinions / Ideas Exchange
  6. 6. Social Media / chat / messaging
  7. 7. The Great Digital Divide / Gap
  8. 8. There’s no “Digital Strategy” anymore, just Strategy in a Digital World Digital & Technology are frequently used interchangeably
  9. 9. Technology allows us to be: › Faster › Cheaper › Optimize / Streamline existing business models › Explore new business models (Disruption)
  10. 10. Business Technology CDO
  11. 11. CDO role according to Wikipedia › A Chief Digital Officer (CDO) or a Chief Digital Information Officer (CDIO) is an individual who helps a company, a government organization or a city drive growth by converting traditional "analog" businesses to digital ones using the potential of modern online technologies and data, and at times oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as "wild" web-based information management and marketing. › The responsibilities of an organization's CDO are varied and still evolving as the future of a CIO for digital businesses. The CDO is not only a digital expert, but may also be a seasoned general manager. As the role frequently is transformational, CDOs generally are responsible for the adoption of digital technologies across a business. As with most senior executive titles, the responsibilities are set by the organization's board of directors or other authority, depending on the organization's legal structure. The CDO is responsible not just for digital consumer experiences across all business touch points, but also for the whole process of digital transformation.
  12. 12. • CxO evolution Source: PWC
  13. 13. › The newest member in the C- suite evolution is the Chief Digital Officer (CDO) › CDO could be viewed as an interim / transitional role (although the transition might be lengthy…) › At present this role is usually bridging the gap between a CEO & the multidisciplinary technology projects required to be successful in today’s Digital World › The CxO of the future (& present) should be encapsulating the skills of a CDO!!!
  14. 14. Source: Deloitte Convergence of Corporate Strategy & the CDO
  15. 15. Source: Deloitte The CDO enhances the rest of the C-Suite
  16. 16. The CDO is a “Purple” person
  17. 17. The CDO should actively participate in the “New Ideas” process
  18. 18. The Six Stages of Digital Transformation Source: Prophet
  19. 19. › Back to the basics – Know Thy Business › Visualize your core value chain › Map digital / technology across it › Prioritize according to value generated potential › It’s all about the business!!! Digital / Technology is the tool – the means to an end › Select a CDO to complement your existing team › Give your CDO the authority to push / produce Change Recipe for Success
  20. 20. › CTO = CDO (depends on the person + you still need a separate CTO) › CDO = technology only. The role is not separate from business, but rather closely interwoven with it › CDO = Glorified Project Manager › Design Digital Transformation by Committee › Expect Digital Transformation to be painless… › Design & Execute Digital Transformation in a “Digital Innovation Silo”, without any feedback / knowledge of the actual, day-to-day work environment. Accident waiting to happen

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  • aafanasiev

    May. 23, 2018

You've probably heard the term CDO & most likely are quite perplexed about what it means & what it does... Do you need one for your business? If so exactly what is the role description and what should you expect from your CDO? All these & more are explained & hopefully clarified in this presentation...

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