Cyber Style is a start-up t-shirt company based in Manhattan Beach, CA that aims to provide creative, affordable, and high-quality t-shirt designs to college students through online customization and sales through retailers. The company outsources t-shirt printing to focus on design, marketing, and customer service. It plans to advertise through social media, college campuses, and word-of-mouth. In its first two years, five managers will handle all roles before adding specialized employees in marketing and graphics. The company projects growth from a small start-up to a household brand name while maintaining affordable prices through outsourcing and competitive online and retail sales.

1. Cyber Style 156 N. Albany Street Manhattan Beach, CA, 90266 Phone: (424) 879-6532 Fax: (424) 675-1101 Email: cyberstyle.com By: Elise Lowerison John Michael Palazzo Jacque Price Dina Smirnova Chantelle Zane

2. Mission & Vision Statement Mission Statement: “Cyber Style encourages the creativity and promotion of individualism through style and fashion at affordable prices.” Vision Statement: “Cyber Style will efficiently, competitively, and technologically provide quality and fashionable t-shirts at affordable prices for teenagers and young adults, while growing from a small start-up business to a household brand name.”

3. Executive Summary Creative, low cost and high quality t-shirt company aimed at college students. Office headquarters: Manhattan Beach, CA Customers select design through website, cyberstyle.com; we outsource to print shirts. Retailers also carry shirts for company exposure Managers inspect shirts to ensure the best quality, with correct design per customer’s request—we aim for the best product at affordable prices Shirts sent from headquarters to customer address and account closed Customer service oriented, we thrive on giving the customer what they want, on time, and always stylish Paid/free advertising via social networking sites and college campuses/fairs—feedback and word of mouth is key also

5. The “Entertainer”: Standing out at auditions, need an extra “oomph,” individualized by style, be the envy of friends, need for exposure, 15-30, at least high school diploma

7. Companies that provide similar products and services as our company, and can order tees online

8. Variety in customer basis and accessible

9. INDIRECT:retailers

10. Have much more money and ability to advertise Cyber Style’s brand

11. Customer can easily pick up a shirt they want instead of going online and searching for one.

12. Retailers are working in correspondence with us, but they could steal our business

14. Personnel: Have daily operations, five managers do all tasks for first 2 years, graphics employee added year three.

15. Differentiation (Competitive Advantages): Social networking, college campuses, low prices, updated websites.

17. More affordable, lower prices due to outsourcing

18. Custom design option on cyberstyle.com, creates individuality

19. Customized website, very user friendly

20. Paid Advertisements on social networking sites like Facebook and Google, through retailers carrying our shirts, salespider.com, advertising around college campuses/college fairs, word of mouth, and customer loyalty

25. Hire IT Specialist to make website, $700 one time pay rate, 5 days to complete with three hours each day

26. Dina as secretary permanently starting in October 2010.

27. SECOND YEAR:Elise is permanent accountant in March 2011, all employees will be making minimum wage ($8/hour), but putting most back into companyTHIRD YEAR:John Michael-outsource director, Chantelle and Jacque-marketing, graphics employee added January 2012, working 3 times a week, paid minimum wage—managers now paid $10/hour

28. Thank You... Does anybody have any questions?