Presentation on the basic components of inbound marketing, specifically for lead generation. Presented at the half-day conference for Network Now in Bucks County, PA.
6. …the internet has turned what used to
be a controlled, one-way message into
a real-time dialogue
with millions.
DANIELLE SACKS
THE FUTURE OF ADVERTISING
FAST COMPANY, NOVEMBER 17, 2010
16. 58% of respondents are using
inbound marketing. more important,
48% will increase their spending on
inbound marketing this year. so it's
likely that if you're not
using inbound
marketing techniques,
you'll be competing
against those who are.
KEVIN DAUM
ATTRACT CUSTOMERS WHO WANT TO BUY: 7 WAYS
INC.COM, APRIL 23, 2013
17. 17
Today’s approach:
“GET IN THEIR FACE”
when they’re not looking.
Tomorrow’s approach:
“GET FOUND”
when they are looking.
26. Get Into the Content Mindset
• Make emails into blog posts
• Turn forum posts into blog
posts
• Shoot videos at events
• Interview customers for your
blog
• Repurpose company data for
public reports
• Share lessons you learn
Flick Photo: Cindiann
27. Content fuels inbound marketing
Content
Search Engine
Optimization
Social Media Landing Page Offers
Email Marketing &
Lead Nurturing
30. Biggest Blogging Mistake
Don’t use a “free” URL from a blog service
NO
YES
• Sitex-corp.blogspot.com
• Sitex-corp.typepad.com
• Sitex-corp.wordpress.com
• Blog.Sitex-corp.com
• Sitex-corp.com/Blog
• UniformCleaningTips.com
43. The best things we’ve done
to drive leads and sales
this past year is embrace
social media, establish a
blog, and convince
ownership to accept
inbound marketing
strategy.
Marketing Professional
Manufacturing Industry
201 to 500 Employees
45. Listen1
• What are people saying about…
– You?
– Your competitors?
– Their problems?
• Who’s talking?
– Customers
– Prospects
– Competitors
– Thought leaders
46. Share2
• Your content spread your reach
• Questions start conversations
• Other resources show thought leadership