Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com. What will successful SEO look like in future? It will mean allowing your audience to help you build a local presence, building a community. Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success. Here's a technique for long-term SEO success for entrepreneurs and marketers who want to make a substantial, future-focused impact on their business's online visibility without subscribing to questionable black-hat practices or overly-complicated techniques.

1. Google Ranking Tips
How to get on 1st page

2. SEARCH RANKING FACTORS
• Domain Age
• Keyword Appears in TLD
• Domain registration length
• Domain History
• Exact Match Domain
• Penalized WhoIs Owner
• Country TLD extension
• Keyword in Title Tag
• Title Tag Starts with Keyword
• Keyword in Description Tag
• Keyword Appears in H1 Tag
• Content Length
• LSI
• Page Loading Speed
• Duplicate Content
• Rel=Canonical
• Image Optimization
• Recency of Content Updates
• Keyword Prominence
• Keyword in H2, H3 Tags
• Outbound Link Quality
• Broken Links
• W3C validation
• URL Length
• Site Architecture
• Server Location
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3. Important Meta Tags
• Page Title
• Meta Description
• Authorship Markup
• Rel-Author
• Rel-Me
• og:title
• og:type
• og:image
• og:url
• og:description
• fb:admins
• twitter:card
• twitter:url
• twitter:title
• twitter:description
• twitter:image
• Rel-canonical
• Schema.Org
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4. What is Co-citation?
Definition
• Co-citation, like
Bibliographic Coupling, is
a semantic similarity
measure for documents
that makes use
of citation relationships.
Co-citation is defined as
the frequency with
which two documents
are cited together by
other documents.
Core Concept
• Link juice flows backwards as
well as forward
• Good websites link to other
good websites
• Linking to a bad
neighborhood hurts a
website
• The link graph uses the
transitive property
• The words around your links
matter
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5. Social Signals
How Social Signals Impact Search Engine Rankings?
Just because Facebook and Twitter aren’t driving you a ton of
sales doesn’t mean you shouldn’t leverage them. Why? Because
both Google and Bing use data from social sites in order to
determine how high to rank your website.
• For example, Moz started to rank on Google for “Beginner’s
Guide” after Smashing Magazine tweeted out
the guide. Shrushti moved from page 400 to page 1 of Google
due to social media.
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6. Link Building Tips
• Create your own database of premium images and cinemagraphs
• Outdated content acquisition
• Massive interviews
• Reverse guest-blogging campaign
• Online billboards through long-tail content distribution
• Getting more Google+ shares
• Republishing viral posts from Tumblr and Facebook
• Reverse engineering
• Improving content discovery through targeted content promotion
• Find specific questions and answer them (long-tail link building)
• Link reclamation
• Static marketing
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7. SEO Online Resources for
Tutorials:
• Learn SEO
• The Advanced Guide To SEO
• Free Ebook: Learning SEO from the Experts
Blogs:
• Search Engine Land
• Moz
• Social Hunt
• Search Engine Journal
• SEOBook

8. THANK YOU
Hope you enjoy the Resources