This is a presentation about BBDO, their origin and their clients- This is made by Sumesh Jose for Educational purposes

1. SUMESH JOSE
II MBA

2.  NAMEDAFTER - Batten, Barton, Durstine &
Osborn
 SUBSIDIARY OF OMNICOM GROUP
 FOUNDED IN 1891
 HEADQUARTERS-NEWYORK CITY, USA
 NUMBER OF LOCATIONS-289OFFICES IN
80 COUNTRIES
 AREA SERVED-WORLDWIDE
 PERSONNEL HEAD COUNT:16,000+
 WEBSITE: www.bbdo.com

3.  Mission is to create and deliver the world’s
most compelling commercial content across
all mediums and screens.

4.  Founders:
 William H. Johns
 Bruce Fairchild Barton
 Roy Sarles Durstine
 Alex FaickneyOsborn

5.  Andrew Robertson, President and CEO,
BBDOWorldwide
 David Lubars, Chairman and Chief Creative
Officer, BBDO N. America
 Troy Ruhanen, Chairman and CEO,The Americas
 John Osborn, President and CEO, BBDO New
York
 Simon Bond, Chief Marketing Officer, BBDO
Worldwide

6.  1891George Batten (1854–1918), 37, opens his
one-room advertising agency, the Batten Co., at
38 Park Row, NewYork, with no clients and one
employee.
 1894 Batten's is the first agency to install in-
house printing
 1906The agency, now with 50 employees,
moves to the Metropolitan Annex building on
East 24th Street, occupying the entire 11th floor
– 5,000 square feet (460 m2).

7.  1918 George Batten dies at 64, and William H.
Johns becomes president of the Batten Co.
 1919 The Barton & Durstine Co. agency
opens January 1 at 25 W 45th St., with Bruce
Barton as president and Roy Durstine as
secretary- treasurer. In August, Alex Osborn
joins the agency, renamed Barton, Durstine &
Osborn.
 1920 General Electric becomes BDO client.

8.  1923 BDO leases an entire floor,
while the Batten Co., with 246
employees, takes a floor and a half.

9.  1928 On September 21, the Batten Co. and BDO
announce a merger to form Batten, Barton,
Durstine & Osborn.
 Bruce Barton is made chairman of the board,
while William H. Johns, president of the Batten
Co., becomes president of the new agency.
 Durstine is made vice president and general
manager. The new agency, with branch offices
Chicago, Boston, and Buffalo, has over 600
employees.

10.  1983Tom Kiely is named president
of a new BBDO division called the
"BBDO Business-to-Business Group"
to service the broad range of
communications needs required by
its BtoB-oriented clients.

11.  MARS
 BLACKBERRY (RIM)
 MERCEDES-BENZ
 DIAGEO
 PROCTER & GAMBLE
 EMIRATESAIRLINES
 FONTERRAGE
 GSK HP
 JOHNSON & JOHNSON

12.  The Economist
 PepsiCo
 Visa Inc.
 Skanska
 FedEx
 General Electric
 Campbell's, Arby's

13.  Monster.com
 HBO
 Hyatt Hotels
 Starbucks
 Gillette
 Motorola Solutions
 Orbitz
 Bayer
 Wrigley
 AT&T

14.  ADVERTISING
 BRANDING
 EMAIL MARKETING & ECRM
 MOBILE & SOCIAL MEDIA
 STRATEGY & PLANNING
 INTERACTIVE MARKETING
 DIRECT MARKETING
 DESIGN

15.  BBDO is driven by their obsessive focus on
The Work, The work, The Work.
 The Work is what we they every day to
reinforce or change behaviour – and lead to
financial reward for their clients.
 The only work that matters to them is work
that changes behaviour.

16.  Cannes Lion 2011, 2010, 2009, 2008, 2007 — Network of
the Year.
 Effie Effectiveness Index 2011 — Most Effective Agency
Network
 The Clios 2011, 2010, 2009, 2008 — Network of the Year.
 Caples & Echos Most Awarded Network 2011, 2010, 2009,
2008 — Direct/CRM Marketing
 The Big Won Most Awarded Network 2011, 2010, 2009,
2008 — All Disciplines
 The Gunn Report Most Awarded Network2011, 2010,
2009, 2008 — Advertising BBDO

17. Johnson & Johnson

18. PEPSIC
O

19. PEPSICO

20. P&G

21. STAR BUCKS

22. Gillette

23. HBO

24. FEDEX