3. Our History In Venture Capital
In the past 5 years
We have heard over 600 elevator pitches
We have received over 400 executive summaries
We have read and assessed 100 business plans
We have invested over USD 400 million in industries ranging
from technology to fashion and publications
Our current investment portfolio stands at USD 700 million
As a result, we have a special understanding of entrepreneurship
and how to get businesses funded
23. Product/Service Offering
Tell us about your product/service
Key Features
Unique Advantages
What does it do/What need does it satisfy?
How will people use it?
Where does development stand currently?
Are there any patents, trademarks or copyrights that will affect
product development?
How will technological changes affect product development?
What are the shortcomings and how do you plan to overcome
them?
24. Marketing Strategy
Prove that a profitable market exists
Demonstrate customer interest
How will you build awareness?
How will you position your product/service and brand?
What is your pricing strategy?
What is the Go‐To‐Market strategy?
What is the sales and distribution strategy?
Is there a service plan and, if so, how will it be implemented/
followed?
27. Team Composition
Breakdown of key personnel
Education
Skill Sets
Professional Experience
Direct relevant industry experience
Accomplishments and track record (P&L responsibility)
Experience of the team working together
Status and Nature of Commitment
Additional roles to be filled
Talent Acquisition Strategy
Board of Advisors
Board of Directors
28. Operations Plan
Detail the daily operations
Structure, Ownership and Legal Form
Organization Chart with responsibilities
Leases and agreements necessary to operations?
How will the offering be produced?
Required resources
Capital expenditures
In‐house and/our Outsourced production
Post Startup Production Expansion Costs
Supplier Agreements
Required Licenses and Permits
29. Technology Plan
How will your venture use/utilize technology?
Cut costs?
Increase revenues?
Streamline production/product delivery?
Obtain more clients/customers?
Business Information Systems?
How will it help to achieve business goals and objectives?
What will be the costs to implement, maintain and upgrade?
What are the training costs?
31. Financial Forecasts
Capital Expenditures
Sales Forecast
Will you sell on credit?
What will your policy be?
What will it cost you?
Breakeven Analysis
3 Sets of Forecasts
Optimistic
Most Likely
Pessimistic
Monthly Proforma for Year 1
Quarterly for Years 2 – 5
35. Three Tests
Reality Test
Does the market really exist for the offering?
Can you build it within the costs defined in the plan?
Competitor Test
Company position relative to key competitors
Management’s ability to create a company that can give a
competitive advantage over rivals
Value Test
Will it make money?
Will it cover operating expenses?
Does it give investors an attractive rate of return or a high
probability of repayment?
36. Things That Keep Us From Funding
Lack of logic in the development
of financials
Unrealistic financials or lack of
detail
Lack of planning for variables for
business
Underestimating upfront
marketing & advertising costs
Location! Location! Location!
No research on upfront costs,
purchases and expenses
No allowances for A/R and A/P
Forgetting to include a reasonable
salary
Pie In The Sky Projections
No quotes for required products,
services and equipment
Failing to relate to a real need/
requirement
Trying to be all things to all people
No Go‐To‐Market strategy
“We have no competition”
Business plan too long or too
technical
No risk analysis
Poorly organized business plan
Badly designed or un‐proofread
business plan