View this PPT to know best 6 Ways To Optimize Your Emails For Mobile viewing

1. 6 Ways To Optimize
Your Emails For
Mobile Viewing

2. Enlarged Fonts: Enlarged fonts make the mobile viewing
experience great for the users. It is good to keep the font
size under 14 px and the recommended pixels size for the
headlines is 22px. Content under this recommended size is
going to benefit the users while reading the text on their
mobile phones. Thus, getting a better viewing experience
with enlarged fonts is necessary.

3. Streamlined Content: The shorter the
email the better the viewing experience.
Thus, evaluating the content by removing
useless links, images as well as other
elements in the email is great. It is also
important to be concise and still remaining
approachable while drafting the email.
Users require scrolling for reading the
whole text and thus, remaining concise is
good.

4. Single Column Layout: Single column layout is ideal for mobile-
friendly emails. The users are sure to scroll the message from the top
to the bottom, which is ideal with the single column layout. The
approach is ideal for small screen as it increases the legibility. With
single column layouts, it is also important to use relevant links to the
content of the email. The design allows images to stand out.

5. Strategically-focused content, with
unique calls-to-action for segmented
audiences will take the lead.The days of
distributing the same message to one
audience will be obsolete.
Touch-Friendly Buttons: Touch-friendly buttons are a must
for mobile-friendly emails. Mobiles have small screens and thus,
there is a little space allowed for the users to tap buttons over
the emails. In case, the buttons are not responding properly,
the viewing experience may become inferior to the users. Thus,
the CTAs or call to action buttons over an email must react
promptly with the touch from the users.

6. Image-Blocking Techniques: Numerous email clients
are there that block the images by default. With the same
reason, it is important to optimize the email to be viewed
without images. Strategies are available that help in making
the image blocking techniques much easier. For example-
ALT text or alternative text is the recommended way to get
to the clients even if the email clients block the images on
email by default.

7. `
Optimized Content in the Upper-Left Corner: It is important to
place buttons and other important options at the upper-left hand corner to
the email. The practice has already been accepted by a number of email
app developers and the users as well. Improper autoscaling cuts off emails’
right side in addition to forcing the users to focus on the left side of the
email besides scrolling up and down.

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