The content of your message is a primary factor in deliverability, specifically inbox placement these days. Things that could be impacting this are the links in your email message, the number of links in your message, the overall content, and the HTML content and formatting. If you are not sure which one of these factors is keeping your emails in the spam folder, then try tweaking your message a little bit each time until it gets to the inbox. Remember, different ISPs take into account the quality of the “mailboxes” as well as the data going into it.

1. THE ROLE OF
CONTENT
IN YOUR EMAILS.
(HOW MESSAGE CONTENT IMPACTS EMAIL
DELIVERABILITY)
PRESENTED BY HEATHER SEITZ

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RULE:
A primary factor
in whether your
email hits the is
message
content.

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NOTE:
This includes link to images in your messages,
if you’re using HTML!

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10. RECAP.
THINGS TO TEST
FOR INBOX
PLACEMENT
1. The actual links in your
email messages.
2. The number of links in
your email messages.
3. Overall message
content
4. HTML content and
general formatting.

11. THE ROLE OF CONTENT IN
INBOX PLACEMENT
Learn more about how product
launches impact your email delivery:
http://www.emaildelivered.com/role-
email-content.
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