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UX of Sales - IA Summit 2014

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Erin Malone

, Partner, Tangible UX, LLC. I cowrote Designing Social Interfaces for O'Reilly Media. I teach at CCA in the IXD program.

Published on Apr 2, 2014

This session is about how the business development and sales process can be done by anyone who has a strong command of user experience and IA skills to sell UX focused projects.

Most people don’t learn this in school. Most designers, IAs, and other creative team members barely have insight into how to sell projects because it’s often another role like a sales person (in agencies) or a product manager (in the corporation) doing that part. We will show you how the UX skills you already have create a strong foundation to easily step into the role of sales, whether selling a project to a client or within the corporation.