• Let your brand guide your content strategy - great videos, social, blogs and more only work if they reflect who you are. • Strategy is the key to great content. Know who it's for, why you're doing it and what the goals you want to achieve are, and you'll produce winning content.

1. Brand Driven
Content:
Aligning Content &
Identity
Ethan Chernofsky | Director of Corporate Marketing

2. Better Insights. Better Decisions.
SimilarWeb is empowering decision
makers with the insights they only
dreamed were possible.
Business Proprietary &
Confidential | 2

3. The Precarious IPO
Business Proprietary &
Confidential | 3
● Analyzed digital performance to reveal
strategic gaps
● Identified flawed marketing strategy that
could not scale
● Stock plunged after initial public offering
● Bloomberg called IPO “Bust of the
Decade”
Market Intelligence... To Understand Marketing Performance
Blue Apron

4. Your own data

5. Reality

6. Every Website Every Mobile App
Ranking
Engagement
App Store
Category
Keywords
Traffic Metrics
Traffic Sources
Audience
Industry
Content
Digital Insights for 220+ Countries & Territories
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Business Proprietary &
Confidential | 6

7. Finance /
Consulting
Brands Travel
Our Customers
Tech & TelecomEcommerce
Business Proprietary &
Confidential | 7
Agencies

8. How Do We Create
A Brand Aligned
Content Strategy?
Business Proprietary &
Confidential | 8

9. Business Proprietary & Confidential | 9

10. What Are Our
Content Goals?
Business Proprietary &
Confidential | 10

11. Who Are We?
Business Proprietary &
Confidential | 11

12. Insights.
Business Proprietary &
Confidential | 12

13. Thank You!