Bob Rosenschein is the founder and CEO of Curiyo and has previously founded and led other technology companies like Answers.com. He discusses how users have short attention spans and are overloaded with information, leading them to only engage with content that is concise and relevant. Rosenschein argues that the key is providing information that enriches or entertains readers in order to break through the noise and bring users back.

1. Content isn’t the most important thing…
Bob Rosenschein
bob@curiyo.com
@bobr

2. Background
• Curiyo: founder & CEO
• Answers.com (NASDAQ:ANSW): founder & CEO,
built top-20 U.S. Website
• Accent Software (NASDAQ:ACNTF): founder & CEO
• Helped Microsoft create Middle-East Windows
• Winner: Israel Prime Minister Award, Software Achievement
• E&Y Entrepreneur of Year Finalist: NY, NJ, CT region (2010)
• MIT, computer science
• https://en.wikipedia.org/wiki/Bob_Rosenschein
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3. Are you overloaded?
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You are here.

4. We’re all information foragers
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5. The good old days of SEO
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6. 35% of Google searches
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7. Enter social media
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8. Click-bait…
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9. … but then you feel cheated!
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10. You’ve got A.D.D.
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11. Moore’s Law & strange curves
• “Transistors per square inch have doubled every year
since the integrated circuit was invented.”
–Gordon Moore, Intel co-founder, 1965
• “Young man, in mathematics you don’t understand things.
You just get used to them.”
–John von Neumann
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12. Reader empowerment
• Users drive markets
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13. Media sites under siege
• Economics driving trend away from
big publishers—beyond bloggers—
to long tail content production
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14. Bring ‘em back
• It's not just about time and eyeballs—
but engagement, participation & return visits
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15. Breaking through the noise
• No substitute for relevant information that
enriches or
entertains
your reader
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16. Bob Rosenschein
bob@curiyo.com
@bobr