This document provides tips and strategies for effective content marketing. It discusses focusing content on providing value to customers through education, information, entertainment, inspiration and utility. It also recommends creating content that increases brand awareness, drives actions like purchases, shapes perceptions of the brand, builds loyalty, and encourages advocacy. The document stresses the importance of authenticity and creating content that can spread virally. It concludes by offering the services of content strategists to help brands build successful marketing programs.
8. 5 Content Marketing Tips for 2015
12 Actionable Content Marketing Tips To Yield Sales
5 Tips for Successful Content Marketing
5 Tips to Creating a Successful Content-Marketing Campaign
5 Tips For An Effective Mobile Content Marketing Strategy
18. Customer Value
Content that gives systematic
instruction or provides an
enlightening experience.
EDUCATION
Content that delivers facts
about something or someone.
INFORMATION
Content that provides
amusement or enjoyment.
ENTERTAINMENT
Content that acts as a stimulus
to do or feel something.
INSPIRATION
Content that is useful or
beneficial through the
provision of function.
UTILITY
19. Business Value
Content that creates awareness
of your brand.
AWARENESS
Content that drives a bottom
line action e.g. purchase.
ACTION
Content that affects the way
your audience thinks or feels
about your brand.
PERCEPTION
Content that supports positive
brand experiences and
reinforces brand affinity.
LOYALTY
Content that allows brand
loyalists to express their
passion and share with their
peers.
ADVOCACY
22. Our team of strategists can help your brand build a marketing growth engine.
From ongoing support and program management, to customized strategy
sessions and workshops, we’ll set your brand up for success.
Strategy@NewsCred.com
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Editor's Notes
Discuss evolution
What is your definition
Decision making process
And quite frankly I believe it’s because of us
It’s because of the people in the content marketing space
I think it’s the vendors ,tech providers, thought leaders for the last 5 years have been filling you with empty platitudes.
How many times over the past 5 years have we read, these same tips for content marketing success?
I know I’ve seen it a lot and I know that these empty platitudes are not something, provide you with faith and trust in you to engage with contetn marketing, because quite frankly most of them are vapid and condescending
I always give one of these, when I hear content is king
Brands don’t have content problems. You have business problems, that content might be the proxy to help solve.
And so when we keep saying to a brand that content is king, we’re not addressing to them what they’re really trying to do and that’s sell more shampoo.
If P&G, created the walking dead, and still had millions of viewers and didn’t sell more hair products, Then the content is not helping their business.
It’s incumbent on us as the thought leaders in the content marketing space –and it’s incumbent on all ad tech providers, whether it’s through social, search, discoery –to start giving people more meaningful feedback when we start talking about these tips
You’re in marketing, you’re in the science and practiece of measurement. So when you keep reading these 5 tips to content marketing success:
And it says Big data - measure
Thank you for stating the obvious - content marketers
What we need to do is to help you to learn what to measure and why to measure it
Stating the obvious is not going to help your business to grow
Things have to change. Most of the brands youall work for where set up in the 20th century.
Consumers have changed but businesses haven’t
Something has to give
If you think about all of the teams that
Our businesses have been created and set-up for push advertising – this needs to change.
When it comes to effective content marketing what disciplines, skills do you need?
Ensure your teams are talkin
Consumers have choice and we need to earn the right to talk to them
Has everyone see Jerry Macguire – the moment he wakes up with cold sweats – biggest difference between success and failure is having someone senior and up top driving the agenda
In the 1980’s the average CMO tenure was 4 years, most agency relationships were around 8 years this. This allowed for long term, strategic thinking.
Present day, most CMO’s last 1.8 years and most agency 2.8. Layer this on top of procurement driving agency deals on price points and brands focused on quarter to quarter
If you’re watching a Netflix show on your ipad – are you wartching a tv show, And if not, why not. If and If yes why?
Rading a book,
Not about the difference between advertising, content marketing or direct response
Make marketini
Biggest reasons for success or failure are here
Long term
Software, Services and strategy that can support you through the journey