Creating a Contented Customer: How and Why a Brand Can and Should Make Good Content to Capture an Audience (By: Graham Nelson, Director Creative Service @ Huffington Post) #ContentIsrael15
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1) Native advertising is psychologically powerful and can offset certain challenges face by display ads, and that effective native advertising is transparent, authentic, and distributed at scale. (It is NOT advertorial.) 2) I’ll show two examples from two well-known brands, probably Clorox and Disney. 3) Deep dive into what travel content works on HuffPost
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Creating a Contented Customer: How and Why a Brand Can and Should Make Good Content to Capture an Audience (By: Graham Nelson, Director Creative Service @ Huffington Post) #ContentIsrael15
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