Glide’s Sarah Snow uses video to communicate with the app’s millions of users. Over the past few years, she has learned a lot about what works and what doesn’t when using video content to engage the user community. From her personal experience, she has developed some tips that others should know about how to utilize video storytelling as a means of enhancing brand awareness and engaging a community. Takeaway’s: 1) Why video content is a critical element in community management 2) How to best utilize video storytelling to engage a brand’s user community 3) Practical tips on developing and publishing video content that will resonate with your target audience

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