"Video: Your Secret Weapon" by: Yael Klass, Content Lead @ Promo by Slidely
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Video content is a powerful tool for driving engagement and action on social media platforms. Organic reach and engagement rates for video posts are significantly higher than for other post types. Many people now watch videos online daily and are more likely to visit a website or consider a purchase after viewing a video. While high production value videos may seem daunting, all that is needed to start creating effective video content is the tools built into smartphones and computers. Following best practices like including calls to action and eye-catching visuals can help videos perform well across various marketing channels.
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"Video: Your Secret Weapon" by: Yael Klass, Content Lead @ Promo by Slidely
- 1. Overcome Distraction Using Video Content The Goldfish Era Yael Miriam Klass
- 2. Links are shared on Facebook every minute. 54,000[ ]
- 3. 2.6% The average organic reach of a Facebook post 0.16% The average engagement rate of a Facebook post
- 4. blogs are published each day. 2 MILLION[ ] Over
- 6. You’re Going to Need a Secret Weapon
- 7. The Power of Video Organic Reach Engagement Video Content All Posts 13% 2.6% Video Content All Posts 6% 0.16%
- 8. Videos Drive Action 44% of people watch at least 5 videos per day 60% of people say they visit a publisher’s page after viewing a video 70% visit a publisher’s website 90% of consumers say video helps them make buying decisions
- 10. You Are The King of Content. Become the Queen of Video.
- 11. In order to have a good video, You think you need... A camera crew An editor Lighting Actors A set A professional designer
- 12. You Have All The Tools You Need
- 15. Blog1.
- 17. Blog1. 2. Social Trends 3. Emails
- 18. Blog1. 2. Social Trends 3. Emails 4. Landing Page
- 19. Blog1. 2. Social Trends 3. Emails 4. Landing Page 5. SEO
- 20. Blog1. 2. Social Trends 3. Emails 4. Landing Page 5. SEO 6. Ads
- 23. Best Practices Lead with a hook Use evocative and actionable language Include CTA Choose Scroll-stopping visuals
- 24. Is Your Video: Message first Beautiful professional Something to talk about
- 26. Thank you. If you listened to the entire presentation you were attentive 150x longer than a goldfish.
Editor's Notes
- Introduce Yael.
- Did anyone start texting their friend about dinner plans while i was running through that data? I’m not offended. As i said, goldfish era. So here’s how i can tell you all that a little better.
- The only thing that’s irreplaceable when creating a video is the people in this room. Content creators. That's old-fashioned, now we have tools. What we need is content minds and creative ideas. That's it.
- now that you know you're a 1 stop shop for everything a business needs to create the most compelling content on the web... let's make sure the videos are winners.
- Convert a well-performing blog. You already have exceptional content. Break apart key points form winning articles and start there when creating both branding, thought leadership, and marketing videos.
- A survey conducted on the Twitter blog 70% of Twitter users say they only watch videos that they discover in their timelines on trending topics
- mentioning video in your subject line increases open-rate by 5x increases click-through rate by 96%
- enhance your value proposition, keep the audience on your page longer and more engaged
- For many marketing related searches, especially when it comes to a content persons favorite “how to…” and other informational queries … YouTube is the search engine of choice. Not to mention, Google is now showcasing YouTube results on their page. Searches of “how to” videos on YouTube are growing 70% year on year On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network.
- Social networks are now promoting videos above images. Facebook released that by 2020, over 75% of mobile data traffic will be video. We have consistently run tests and followed data research stating a 200-500% increase in CTR for Facebook Ad campaigns using Video versus a static image ad. FB algorithm prefers video. Today really great creatives need to be tested which means you need a lot of videos - which means you need to make a lot of content, quickly. This is why the old school version of big production isn’t relevant when scaling for social media advertisements.
- One of the reasons that people think video is so time and money consuming is because we assume we need to showcase our product and often it’s more about connecting emotionally and giving the feeling of the brand and the solution they offer than showcasing the functionality of the product. Humans in video perform 28% more effectively. Use color and make a splash. If it looks like it was shot with a phone, you're unlikely to grab a new audience or look much different than your cousins sharing their dinner. CAPTURE ATTENTION.
- let's remember the goldfish. if you lose someone after 8 seconds you need to hook them in 3. the main message and solution should appear in this first moment. remember that 68% of viewers watch video on mute, so be conscious of relying on voiceover. Instead, add SORT, BIG, energetic and actionable text inside your videos themselves.
- You came here as writers, now you can confidently leave knowing that your content is invaluable and your execution can include video. You have another tool in your skill set that only you will be the expert of - video content creation.