The first-ever professional gathering around the discipline of interactive Content Strategy was held on March 19, 2009 as a day-long pre-conference to IA Summit 2009 in Memphis. These slides accompanied a 10-minute presentation in New York City of the activities and results of the consortium. The presentation, part of NYC IA Summit Redux (April 28, 2009) was live-streamed; video is available elsewhere on the web.

1. NYC IA Summit Redux presents . . .
The Content Strategy Consortium
IA Summit 2009
Memphis, Tennessee
March 19, 2009
ELENA MELENDY
RACHEL LOVINGER
April 28, 2009
Friday, May 1, 2009

2. What it was
All-day pre-conference on March 19, 2009
22 participants
Organized by Kristina Halvorson (Brain Traffic) and
Karen McGrane (Bond Art + Science)
Hosted by ASIS&T and administered by
Crystal Kubinsky and Jennifer Bohmbach
Friday, May 1, 2009

3. Why we went
Build a community of practice
Share theories and tools
Align approaches to evangelizing the discipline
Network professionally
Begin formal organizational efforts
Inspire one another
Friday, May 1, 2009

4. Who was there
Ian Alexander (@eatmedia) Rachel Lovinger (@rlovinger)
Margot Bloomstein (@mbloomstein) Jeff MacIntyre (@jeffmacintyre)
Jennifer Bohmbach (@evoljennifer) Keri Maijala (@deliciouswords)
Shelly Bowen (@shelbow) Laura Melcher (@lmelcher)
Lorelei Brown (@beezy) Elena Melendy (@emelendy)
Christopher Collette (@collettico) Karen McGrane (@karenmcgrane)
R. Stephen Gracey (@RSGracey) Chris Moritz (@chrismoritz)
Stephanie Hale (@HaleStephanie) Melissa Rach (@melissarach)
Kristina Halvorson (@halvorson) Erin Scime
Margret Hanley Gene Smith (@gsmith)
Colleen Jones (@leenjones) Samantha Starmer
Friday, May 1, 2009

5. WE WORKED IN A VARIETY OF FORMATS
PRESENTATIONS, SMALL GROUP WORK, MODERATED DISCUSSIONS, BRAINSTORMING
Friday, May 1, 2009

6. CONSORTIUM AGENDA
9:00 A.M. – 2:00 P.M.
•
Friday, May 1, 2009

7. CONSORTIUM AGENDA
2:00 P.M. – WE STARTED DRINKING
•
Friday, May 1, 2009

8. What we discussed
How to define the field of Content Strategy
How to explain CS to those on the outside
Relationships among CS and other disciplines
Tools, techniques, methods, case studies
Community formation and promotion
Friday, May 1, 2009

9. RESULTS TO DATE
PEOPLE ARE WATCHING
Friday, May 1, 2009

10. RESULTS TO DATE
PEOPLE ARE READING
Friday, May 1, 2009

11. RESULTS TO DATE
PEOPLE ARE TALKING
Friday, May 1, 2009

12. RESULTS TO DATE
PEOPLE ARE LEARNING
Friday, May 1, 2009

13. CONTENT STRATEGY MEETUP GROUP OF NYC
Join on Facebook: http://groups.to/csnyc
CONTENT STRATEGY EMAIL DISCUSSION LIST
Join on Google Groups: http://tinyurl.com/csgooglegroup
CONTENT STRATEGY ON LINKEDIN
Join here: http://tinyurl.com/cs-linkedin
CONTENTSTRATEGY.ORG
Design and development in process
TWITTER CONVERSATIONS
#contentstrategy
CONFERENCES
Announced periodically
RESULTS TO DATE
WE ARE ORGANIZING
Friday, May 1, 2009

14. For more information
Elena Melendy
elena@elenamelendy.com
http://elenamelendy.com
@emelendy
Rachel Lovinger
rachel.lovinger@razorfish.com
http://blog.rachellovinger.com
Friday, May 1, 2009