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Content marketing OKRs

These slides bring the main KPIs for different content marketing goals. 3rd Contentalks for 500 startup Batch 12.

Content marketing OKRs

  1. 1. Content marketing OKRs
  2. 2. ROIGoals and Metrics Content OKRs 1 2 3
  3. 3. BUILD BRAND AWARENESS KPIs: Facebook likes, Twitter followers, Youtube views, website visits.
  4. 4. ENGAGE TARGET AUDIENCE KPIs: social media shares, # visited pages, average session duration, blog comments.
  5. 5. GENERATE LEADS KPIs: Landing page visits, percentage of conversion, mailing growing rate, # of leads.
  6. 6. CONVERT NEW CUSTOMERS KPIs: # of opportunities converted in new customers, average ticket and total $ revenue.
  7. 7. DECREASE SALES COST KPI: CAC
  8. 8. INCREASE RETENTION KPI: LTV
  9. 9. OKR Management method of defining and tracking objectives and their outcomes. They give direction, inspiration and meaning to your team’s daily activities. OBJECTIVE KEY-RESULT DREAM Success KPIs
  10. 10. OKR 0,7 QUARTERLY AMBICIOUS SWEET SPOT
  11. 11. OKR COOL TEMPLATE: http://bit.ly/1DUUOlk
  12. 12. ROI Source: http://www.business2community.com/content- marketing/content-marketing-worth-investment-0820523
  13. 13. ROI Source: http://www.business2community.com/content- marketing/content-marketing-worth-investment-0820523
  14. 14. ROI Source: http://www.business2community.com/content- marketing/content-marketing-worth-investment-0820523
  15. 15. Emília Chagas emilia.chagas@contentools.com (415) 741-6235 skype: emiliachagas

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