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Content marketing OKRs
ROIGoals and
Metrics
Content OKRs
1 2 3
BUILD BRAND AWARENESS
KPIs: Facebook likes, Twitter followers, Youtube views,
website visits.
ENGAGE TARGET AUDIENCE
KPIs: social media shares, # visited pages, average session
duration, blog comments.
GENERATE LEADS
KPIs: Landing page visits, percentage of conversion, mailing
growing rate, # of leads.
CONVERT NEW CUSTOMERS
KPIs: # of opportunities converted in new customers, average
ticket and total $ revenue.
DECREASE SALES COST
KPI: CAC
INCREASE RETENTION
KPI: LTV
OKR
Management method of defining and tracking objectives and
their outcomes.
They give direction, inspiration and meaning to your team’s
daily activities.
OBJECTIVE KEY-RESULT
DREAM Success KPIs
OKR
0,7
QUARTERLY AMBICIOUS SWEET SPOT
OKR
COOL TEMPLATE: http://bit.ly/1DUUOlk
ROI
Source: http://www.business2community.com/content-
marketing/content-marketing-worth-investment-0820523
ROI
Source: http://www.business2community.com/content-
marketing/content-marketing-worth-investment-0820523
ROI
Source: http://www.business2community.com/content-
marketing/content-marketing-worth-investment-0820523
Content marketing OKRs
Emília Chagas
emilia.chagas@contentools.com
(415) 741-6235
skype: emiliachagas

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