These slides bring the main KPIs for different content marketing goals. 3rd Contentalks for 500 startup Batch 12.

1. Content marketing OKRs

2. ROIGoals and
Metrics
Content OKRs
1 2 3

3. BUILD BRAND AWARENESS
KPIs: Facebook likes, Twitter followers, Youtube views,
website visits.

4. ENGAGE TARGET AUDIENCE
KPIs: social media shares, # visited pages, average session
duration, blog comments.

5. GENERATE LEADS
KPIs: Landing page visits, percentage of conversion, mailing
growing rate, # of leads.

6. CONVERT NEW CUSTOMERS
KPIs: # of opportunities converted in new customers, average
ticket and total $ revenue.

7. DECREASE SALES COST
KPI: CAC

8. INCREASE RETENTION
KPI: LTV

9. OKR
Management method of defining and tracking objectives and
their outcomes.
They give direction, inspiration and meaning to your team’s
daily activities.
OBJECTIVE KEY-RESULT
DREAM Success KPIs

10. OKR
0,7
QUARTERLY AMBICIOUS SWEET SPOT

11. OKR
COOL TEMPLATE: http://bit.ly/1DUUOlk

12. ROI
Source: http://www.business2community.com/content-
marketing/content-marketing-worth-investment-0820523

13. ROI
Source: http://www.business2community.com/content-
marketing/content-marketing-worth-investment-0820523

14. ROI
Source: http://www.business2community.com/content-
marketing/content-marketing-worth-investment-0820523

16. Emília Chagas
emilia.chagas@contentools.com
(415) 741-6235
skype: emiliachagas