This document discusses using AI and machine learning to help digital marketers. It begins by introducing the speaker and their experience in content marketing. The rest of the document is divided into sections on trends in AI adoption for marketing, use cases and examples, and how marketers can apply AI. Specifically, it suggests marketers can use AI for insights about customers, creative direction and ideation, mass personalization and execution, and improving acquisition efficiency and targeting. Examples provided include using algorithms to create personalized emails and recommendations based on user behavior and detecting anomalies in traffic and sales. In the end, an AI marketing assistant is proposed to deliver insights by connecting with a company's data and acquisition systems.