2. Founders
Emiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales
* Marketing and sales
3. What do we disrupt?
Capitalize on mobile as a disrupter
Disrupting:
• Traditional marketing
• Daily deals model
• Plastic and loyalty cards
4. Trends
• Real-time marketing
• Hyper local targeting
• Marketing will be piece of software
• Multichannel and multiscreen
6. Problem (end
users)
How to find what’s new
around me and see
relevant promotions -
everywhere in 5
seconds?
7. Solution
• Help businesses implement their mobile
strategy and attract clients nearby
• Help end users find what is relevant,
useful and beneficial around them – in 5
seconds
11. Market & Competition
• 600 000 + smartphones in Bulgaria
• More than 3 mln. in Romania
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• Daily deals websites
• Four Square, Yelp, BGMaps, Yellow
Pages, GetLokal
12. Traction & Metrics
• 6 000 + objects in the system
• 500+ app downloads weekly
• 500 – 1000 daily website visits
• Public beta Android app
• Private beta iOS app
13. Scalable!
• It is easily deployable platform
• Adaptable for various regions/industries
• Back office do all support / customization
16. Monetization
• Fee for distinctive featured profiles
• Tariff for publishing promotions
• Click to action services
• 10 000 businesses will use the paid
options in one year
18. Investment
180 000 EUR
Considering the potential of the mobile marketing
industry – 400% + return within 2-3 years
Exit – sale to strategic investor
19. How we will use the
money?
• Marketing activities (55% from budget):
• Creating content (15%)
• New features development (15%)
• Technical support (7,5%)
• General & Administrative costs (7,5%)
Mobile presence and strategy – vital (Notes) Cloud services and mobile internet (Notes) Location based services (Notes) 11/25/12
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11/25/12
Mission: Provide businesses with self-service platform for managing mobile identity (implementing mobile strategy) and publishing promotions Help end users get instant access to special offers and find easily information that matters 11/25/12
Mission: Provide businesses with self-service platform for managing mobile identity (implementing mobile strategy) and publishing promotions Help end users get instant access to special offers and find easily information that matters 11/25/12