Personal Branding

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Personal Branding presentation by Emily Ho of Authentically Social & Authentically Emmie. Presented at Professional Women's Forum in Lexington, KY 5/6/15.

Marketing

Emily Ho
Authentically Social
AuthenticallyEmmie.com

What is personal branding?
•  How
do
you
want
to
be
seen?

•  What
do
you
want
to
be
known
for?

•  What
do
you
want
more
of?

•  Where
do
you
want
to
be
heard?

•  How
can
you
amplify
your
voice?

it’s not bragging
Image
CC
mattersofgrey
on
Flickr

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Personal Branding

1. Emily Ho Authentically Social AuthenticallyEmmie.com

2. personal branding evolution

3. personal brand evolution

6. What is a brand?

7. What personal branding is not •  A logo •  A fancy website •  A big advertising spend •  Thousands of social media followers

8. beyond the logo •  What do others say? •  What feelings does it elicit? •  What is the actual experience? •  What do they say about themselves?

9. Why a personal brand? •  More work you enjoy •  Landing ideal clients/customers •  Increased word-‐of-‐mouth •  Increased prestige/inCluence •  Repositioning/Career pivot •  YOU DRIVE THE STORY!

10. What is personal branding? •  How do you want to be seen? •  What do you want to be known for? •  What do you want more of? •  Where do you want to be heard? •  How can you amplify your voice?

11. it’s not bragging Image CC mattersofgrey on Flickr

12. Image via Hustle + Grind

13.

14.

15.

16.

17. embrace the pivot

18. personal brand summary •  DeCine your niche •  Use your strongest stories •  Tie in what others say about you •  Test it out •  Work on your reach •  ReCine as needed

Personal Branding

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