Digital has completely shifted the consumer path to purchase. It's time to bridge online and offline. Technology is heavily integrated into nearly every shopping decision and retailers now have to reach their shoppers on a variety of digital touchpoints.

1. A P E E K I N T O T H E M I N D O F T H E D I G I TA L S H O P P E R
T H E N E W PAT H T O
PURCHASE
presented by Emma Nemtin
@em_nemtin
www.hubba.com

2. C O N S U M E R S H I T A N AV E R A G E O F 7 . 9
DIFFERENT SOURCES FOR PRODUCT INFO

3. DID YOU KNOW
O N LY 2 5 % O F D I G I TA L P R O D U C T I N F O
IS CORRECT?

4. 45 percent of online shoppers are more likely to
shop on a site that offers personalized
recommendations.
ARE YOU PROVIDING A UNIQUE SHOPPING EXPERIENCE?

5. T H E N AT U R E O F
THE STOREFRONT
HAS CHANGED
• Content has become a sales
channel via mobile and secondscreen technology
• Brands and retailers need to deliver
relevant product information to
shopper’s smartphones at key
points along the purchase path

6. IT’S TIME TO BRIDGE ONLINE
AND OFFLINE
• Retailers have to get to a shopper’s mobile device before they
know what they’re looking for
• Get into people’s pockets

7. THE NEW SET OF SHOPPER
E X P E C TAT I O N S
• Shoppers want to feel special
• Give consumers instant gratification
• Create in-the-moment experiences

8. TELL YOUR
BRAND STORY
•
Every product has a story, wether
it’s a book, a laptop or a T-shirt.
•
Wrap a story around your product.
•
Deliver experiences, not just sales.

9. THANK YOU!
@EM_NEMTIN
!
W W W. H U B B A . C O M