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presents

TOP RETAIL TRENDS FOR 2014

@HUBBA HUBBA.COM
Trend #1

CONSTANT COMMERCE
•

120

consumers are always connected and
are constantly in a consideration phase

% of retai...
Trend #2

EXTREME PERSONALIZATION
65%
49%
34%

of consumers want to receive retail advice based
on their location through ...
Trend #3

BRIDGING ONLINE & OFFLINE
•

brands need to transfer online searches
into stores

•

consumers are seeking offlin...
Trend #4

THE INTERNET OF THINGS
•

products and devices will
become more connected to
one another	


•

retailers will us...
Trend #5

RISE OF THE QUANTIFIED SELF
•

you are your data	


•

self-tracking
wearables will
become more
widespread and
b...
Trend #6

THE CHANGING
STOREFRONT
•

content has
become a sales
channel via mobile
and second screen
technology

•

releva...
THE CLOCK IS TICKING.
What will you do differently this year to stand out in the industry?

@HUBBA HUBBA.COM
DESIGNED BY E...
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Trend #2 EXTREME PERSONALIZATION 65% The Top Retail Trends for 2014 Presented by Hubba

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Trend #2

EXTREME PERSONALIZATION
65%
49%
34%

of consumers want to receive retail advice based
on their location through their mobile device

of consumers are comfortable with retailers
collecting personal data when shopping online

of consumers use multiple
channels when shopping
source: Cisco Customer Experience Report, 2013

Published in: Technology, Business, Education
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