Generation Z : How to deal with them ?

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The document discusses how Generation Z values mobility, connectivity, and access to information anytime from any device. It notes they have more superficial online connections than previous generations but still crave personal interaction. The document argues companies need to adapt to Generation Z's emphasis on freedom, temporary commitments, and gamified work by offering fluid career paths and empowering creativity. It suggests transitioning to more consumer-oriented technologies and fluid company structures to better engage this upcoming generation.

Business

Young professionals management
in the social era
Emmanuel Fraysse
Author of « Facebook, Twitter et le web social : les nouvelles opportunités de business » (2nd edition, 2011)
Co-Author of « Ils ont pensé le futur » (2011)

Emmanuel Fraysse - efraysse@gmail.com

Generation Z values

Emmanuel Fraysse - efraysse@gmail.com

Mobility and connectivity

AT AW AD
• AnyTime • AnyWhere • Any Device

Emmanuel Fraysse - efraysse@gmail.com

Fast & Furious

Emmanuel Fraysse - efraysse@gmail.com

Me, myself and I
Strong ties  Weak ties
Dunbar : 150 « friends » Facebook : 5000 « friends »

Emmanuel Fraysse - efraysse@gmail.com

Freedom quest
& temporary consumption

Emmanuel Fraysse - efraysse@gmail.com

Knowledge externalization
& creativity management

Emmanuel Fraysse - efraysse@gmail.com

Generation Z & the corporate world

Emmanuel Fraysse - efraysse@gmail.com

A career plan to re-enchant
3 years ?

Emmanuel Fraysse - efraysse@gmail.com

Consumerization of IT

Emmanuel Fraysse - efraysse@gmail.com

In need of personal interaction

Faber  Ludens
The wise  The apprentice
Effort  Game
Future  Present
Implement  Create
Rationalization  Relationship establishment

* Enquête « Référence des usages en entreprise » (Microsoft)

Emmanuel Fraysse - efraysse@gmail.com

Toward a fluid company

Emmanuel Fraysse - efraysse@gmail.com

And now ?
"The future is already here. It's just not very
evenly distributed.” (William Gibson)

Emmanuel Fraysse - efraysse@gmail.com

Thanks

• Emmanuel Fraysse
– http://www.emmanuelfraysse.com
– LinkedIn : http://fr.linkedin.com/pub/emmanuel-
fraysse/0/63/764
– Facebook : http://www.facebook.com/emmanuel.fraysse
– Twitter : @manufraysse
– Mail : efraysse@gmail.com

• Join our « Digital Innovation & Change Management » group :
http://on.fb.me/VJVu5u
Emmanuel Fraysse - efraysse@gmail.com

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Generation Z : How to deal with them ?

1. Young professionals management in the social era Emmanuel Fraysse Author of « Facebook, Twitter et le web social : les nouvelles opportunités de business » (2nd edition, 2011) Co-Author of « Ils ont pensé le futur » (2011) Emmanuel Fraysse - efraysse@gmail.com

2. Generation Z values Emmanuel Fraysse - efraysse@gmail.com

3. Mobility and connectivity AT AW AD • AnyTime • AnyWhere • Any Device Emmanuel Fraysse - efraysse@gmail.com

4. Fast & Furious Emmanuel Fraysse - efraysse@gmail.com

5. Me, myself and I Strong ties  Weak ties Dunbar : 150 « friends » Facebook : 5000 « friends » Emmanuel Fraysse - efraysse@gmail.com

6. Freedom quest & temporary consumption Emmanuel Fraysse - efraysse@gmail.com

7. Knowledge externalization & creativity management Emmanuel Fraysse - efraysse@gmail.com

8. Generation Z & the corporate world Emmanuel Fraysse - efraysse@gmail.com

9. A career plan to re-enchant 3 years ? Emmanuel Fraysse - efraysse@gmail.com

10. Consumerization of IT Emmanuel Fraysse - efraysse@gmail.com

11. In need of personal interaction Faber  Ludens The wise  The apprentice Effort  Game Future  Present Implement  Create Rationalization  Relationship establishment * Enquête « Référence des usages en entreprise » (Microsoft) Emmanuel Fraysse - efraysse@gmail.com

12. Toward a fluid company Emmanuel Fraysse - efraysse@gmail.com

13. And now ? "The future is already here. It's just not very evenly distributed.” (William Gibson) Emmanuel Fraysse - efraysse@gmail.com

14. Thanks • Emmanuel Fraysse – http://www.emmanuelfraysse.com – LinkedIn : http://fr.linkedin.com/pub/emmanuelfraysse/0/63/764 – Facebook : http://www.facebook.com/emmanuel.fraysse – Twitter : @manufraysse – Mail : efraysse@gmail.com • Join our « Digital Innovation & Change Management » group : http://on.fb.me/VJVu5u Emmanuel Fraysse - efraysse@gmail.com

Generation Z : How to deal with them ?

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