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Innovation santé et connected health : les facteurs de succès pour la pharma

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Présentation réalisée lors du congrès Pharmasuccess 2014 : innovation santé, ehealth, healthbook, apple, ...

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Innovation santé et connected health : les facteurs de succès pour la pharma

  1. 1. Emmanuel Fraysse, ef@digilian.com Innovation santé et connected health Quels facteurs de succès pour la pharma ? Jeudi 20/03/2014
  2. 2. Emmanuel Fraysse, ef@digilian.com Qui suis-je ? • Digital native professionnel • 15 ans de digitalisation • Start-ups + • Enseignant à • Fondateur Digital Business & Social Media Business is Digital, c’est le moment ! (version anglaise venant de paraitre)
  3. 3. Emmanuel Fraysse, ef@digilian.com Un patient désormais socialisé Les usages digitaux sont désormais assimilés par les individus. Les patients arrivent « mieux » informés que jamais devant les professionnels de santé. Internet = 1er canal d’informations pour les individus Montée du ROPO : Research Online, Purchase Offline ZMOT : Zero Moment of Truth (le moment 0 de vérité)
  4. 4. Emmanuel Fraysse, ef@digilian.com Disruption ? Les GAFAM vers la santé Les GAFAM avancent progressivement vers le transactionnel et les services à la personne / B2B (brand stretching)
  5. 5. Emmanuel Fraysse, ef@digilian.com Innovation santé et connected health
  6. 6. Emmanuel Fraysse, ef@digilian.com eHealth au Séquençage génomique Wearable Programme online Pilulier connecté Télé-médecine
  7. 7. Emmanuel Fraysse, ef@digilian.com Crowdsourcing (financement participatif & innovation collaborative) API (Application Programming Interface) Big Data Social monitoring (Veille automatisée, listening plan) Innovation fluide Collaboration et partage
  8. 8. Emmanuel Fraysse, ef@digilian.com • Expérience utilisateur : – Design de service – Design digital – Gamification Expérience utilisateur Désirabilité (interne, externe) Faisabilité (techno) Viabilité (business) Objectif : innovation digitale durable
  9. 9. Emmanuel Fraysse, ef@digilian.com – Site : http://www.businessisdigital.com/ – Twitter : @manufraysse – efraysse@gmail.com – Tel : 06 62 04 09 27 Merci #RestonsConnectés Emmanuel Fraysse
  10. 10. Emmanuel Fraysse, ef@digilian.com Business is Digital – C’est le moment ! Business is digital est un livre-outil qui propose à la fois de : • Dresser un tableau accessible et compréhensible par tous de la transformation des entreprises, de la digitalisation sociale et des enjeux de pouvoir entre les producteurs et les consomm’auteurs • Fournir des outils à ceux qui veulent être acteurs de cette transformation  Pour en savoir plus : www.businessisdigital.com Nous vivons une époque dynamique... et turbulente. Le digital est partout, aucun secteur n’est épargné, du marché des biens culturels aux médias en passant par l’industrie. La digitalisation est une opportunité. L’opportunité de changer les règles, de donner de nouveaux contours à toute entreprise et marché. Comment tirer profit de la digitalisation sociale ? Quelles sont les nouvelles règles du business ? Comment informer, communiquer et vendre à l’ère digitale ? Quid de la mobilité ? Business is Digital #NOW (version anglaise venant de paraitre)

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