2. 10 r easons why
Gr ey/G2.
1. A worldwide pool of communication professionals
with experience relevant to your business
2. Strong presence in countries you need service
3. Expertise in various fields of marketing communication
4. Ability to keep our Clients stay with us for long
5. Creative ideas that shine
6. Proven effectiveness in building our Clients’ business
7. Unique methodologies to maximize your communication ROI
8. A network that works
9. Efficiency tools to facilitate info exchange & knowledge share
10. Our commitment to our clients
2
3. Our Anatomy.
• Founded in 1917
• 147 offices in 93 countries
• 8,000 employees worldwide
• 5th largest agency network in the world
• Serving 100 of the Fortune 500
• Part of the WPP Group of companies, one the world’s largest
communication groups
5. Gr ey/G2 ar ound the
globe.
495 Offices • 158 Cities • 83 Countries • 10,500 employees
Americas Europe, Middle East & Africa Asia Pacific
Argentina Australia
Austria Germany Luxembourg Saudi Arabia
Brazil Bangladesh
Belgium Ghana Macedonia Slovak Republic
Canada China
Belarus Greece Moldova Slovenia
Chile Hong Kong
Botswana Hungary Morocco South Africa
Colombia India
Bulgaria Ireland Netherlands Spain
Costa Rica Indochina
Croatia Israel Nigeria Sweden
Dominican Republic Indonesia
Cyprus Italy Norway Switzerland
Ecuador Japan
Czech Republic Kazakhstan Poland Turkey
El Salvador Malaysia
Denmark Kenya Portugal Ukraine
Guatemala New Zealand
Egypt Latvia Romania United Arab Emirates
Honduras Pakistan
Estonia Lebanon Russia United Kingdom
Jamaica Philippines
Finland Lithuania Saudi Arabia Uzbekistan
Mexico Singapore
France Zimbabwe
Nicaragua South Korea
Panama Sri Lanka
Peru Taiwan
Puerto Rico Thailand
Trinidad & Tobago Vietnam
United States
Uruguay
Venezuela
6. A Total Communications
Company.
Our advertising agency offers Brand strategy, creative strategy and
creative execution across all platforms.
Our diversified marketing services company, that combines
shopper marketing, relationship marketing, digital marketing,
data analytics and branding and design.
Our data and insight integrator that enables the development of
research based strategies and modeling for prediction of outcomes
or optimization of investments.
Our interactive marketing agency developing award-winning and
innovative work across channels and platforms, that people love –
while also delivering measurable business results for our clients.
+ Public Relations Media Buying &
7. Gr eat Names.
Gr eat Mar keter s.
Gr eat Relationships.
No. of Brands No. of Countries
Client Client Since
Managed Globally
1956 31 44
1955 21 41
1963 25 42
2010 1 15
9. Grey/G2 Hungary
Gabor Toth Ilona Kolipka
CEOHungary COOHungary
CEO Grey Group CEE Ilona.kolipka@grey.hu
gabor.toth@grey.hu
Address Key Clients
Andrássy út 9. Procter & Gamble
1061 Budapest, Hungary GlaxoSmithKline
1538 Pf. 466 Allianz Insurance
Tel: (36.1) 2 14 67-50 BAT
Rauch
Employees: 65 Kraft Foods
Bayer
10. 1+1=3
In Hungary, we are a unique joint venture of two
networks, Grey and G2, combining and amplifying vast
local and international expertise in numerous disciplines.
12. We believe in wor king
collabor atively.
With each other, and with our clients.
Teamwork is not a ‚nice to have‘, it‘s a must:
nothing sinks a ship faster than too many egos.
13. We believe in ambition.
Goals are incredibly important, but ambition is even more so.
Because ambition is what turns a goal into a mission. And people
who are on a mission will stop at nothing to accomplish it.
14. We believe in focus.
Most clients and most agencies go wrong right at the start. They
pick up the wrong problem to solve. So that is why we invest
more energy upfront to identify where we can create the most
impact. It saves time, it saves money and sometimes it has
already saved brands.
16. We believe in awar ds.
They demonstrate our value.
They show our peers how we mean business.
They help us attract and keep the best talent.
They make us proud.
And isn‘t it better to have a proud agency
fighting for you?
17. Proud of.
5th place on the M-List
ranking* in 2011
*Hungarian agencies
ranked based on total
No of points collected
after creative and
effectiveness awards
17
18. Ef ficiency at the cor e.
Effie 2002-2012 Hungary
Ranking Agency Bronze Silver Gold Platinum Total
1 Grey/G2 30
2 McCann Erickson 28
3 DDB 20
4 Young & Rubicam 19
5 Leo Burnett 11
6 Publicis 9
7 Ogilvy & Mather 7
8 JWT 6
9 TBWA 5
10 Saatchi & Saatchi 5
11 Scholz & Friends 4
12 Lowe GGK 4
13 D'Arcy 2
Source: Effie
19. Our Mission.
We integrate unique intelligence, focused creativity and leading-
edge technology to develop selling concepts that deepen
people’s commitment to our clients’ brands.
21. ..and the Brand Shift™
Philosophy.
The purpose, mission or ambition
for the brand/business
to
T
The SHIFT is how we
from
F will enable the brand to
gain trajectory.
Our departure point – it
can be a positioning or
mindset
22. With proprietary tools to
anatomize the customer’s
path to purchase.
How do consumers
purchase the product?
When and why do
consumers buy the
product?
What shapes their
decision?
Where can we best
address them on their
path to purchase?
23. Extensive and pr oven
r e gional coor dination
exper tise.
We don’t believe in a one-size-fits-all approach to • Client budget holdings and
regional client service. We apply the principles decision-making
that we have learned through years of effectively • What’s global vs. what’s local
handling multinational business. At the heart of • Common criteria for success
that is the belief that each business and Brand is
• The framework to ensure
different, and that there is no one approach. With
each client, we take into account ► consistent communications
