2. Our mission
Hammer Advertising is a creative playground, where we try to
create well-being both for our clients and for ourselves.
What drives us? A constructive spirit and a hands-on attitude
that give us daily inspiration to energize consumers in a playful
way. This creative force helps us build the path between
people and the brands with very simple tools.
3. Senior
management Director
Owner-Managing Director, Hammer’s Director of Operations,
Peter Szoboszlay Viktoria Ficzere-Fort
is an old hand at this game. has helped in building the firm
Learning some tricks from Saul nearly from the beginning. She
Bass in Los Angeles as a junior has all the commitment and
graphic artist back in the 80’s, expertise necessary to ensure
he later got more experienced
at Bates Saatchi&Saatchi, Grey, that this complex company
and Lowe GGK Budapest. runs smoothly.
1997 was the year of the big She motivates everybody,
leap. Hammer Advertising was makes quick decisions, keeps
formed with his fellow clients happy and helps Peter
art director. grow the business like no one
Starting with two people, the else could.
company has now grown to
employ 60. This is Peter’s life
achievement.
4. Media expert Online guru
Renata Svebis Matyas Dobo
started her career as a market new media specialist alias
research project leader. This
background made her a very
Doransky
as thousands of his Twitter and
competitive media expert and FB followers know Hungary’s
has been Head of Hammer best published digital visionary.
Media Division since 2009. He is regular keynote speaker of
She is not only responsible many communication
for managing and building conferences and also the
relationships with clients and founder of the most popular
media agencies, but is also mobile conference, the
involved in long term strategic Smartmobil.
planning. Renata is passionately His service development
searching for new possibilities in enterprise, Endless//Mobil is a
most up-to-date media solutions smartphone application lab, a
so that innovative and effective strategic partner of Hammer
media campaigns can be Advertising.
elaborated.
5. A creative
mastermind
Bettina Füleki
After she graduated as
psychologist, she started her
career at Lowe GGK Budapest,
working on clients such as
Creative
Unilever, Nestlé, MOL, Matáv,
and MNB. She became
partner
Senior Copywriter at Akció Internationally well-known
Advertising Agency working creative expert,
on the rebranding campaign
of T-Mobile. From 2010,
Nicholas Koligiannis
started his advertising career as a
she started to work on BTL copywriter in 1989 in New York.
campaigns as a Creative Director He contributed to the success of
of Vodafone at Ogilvy-Redworks. top international agencies such
Besides that she considers as Saatchi & Saatchi New York,
creativity as her profession, she is DDB Singapore, and Leo Burnett
also committed to be a creative Amsterdam. Now he is Creative
talent spotter, which is why in Director and Founding Partner of
2006 she launched Hungary’s The Syndicate, an Athens based
only accredited creative training, world-class ad agency.
called Budapest Adschool.
6. What makes
a difference?
The passionate
collaboration
of a 60-strong
workforce makes
dreams come true.
“People get together and exist
as an institution that we call
a company so that they are able to
accomplish something collectively
which they could not accomplish
separately – they make
a contribution to society.”
Dave Packard (HP) 1960
7. Client
Strategic Leaflet
Planning Division
Client
Service
Production Media
Providing full service
Team Division
Digital Creative
Division Team
8. Our World is
ComVort is the world’s
largest global network of
independent marketing
Interconnected
communication agencies, which
are all owner-operated working
more passionately and more
economically. Only the finest
agencies, after passing
a rigorous screening process,
receive the ComVort stamp
of approval.
Interpartners is an international
group of independent advertising
agencies created specifically
to help clients move brands
accross boundaries. The partners
jointly finince a co-ordination
unit which provides them and
their clients with tailored multi-
market back-up intelligence
and implementation tools.
Interpartners thus able to provide
international marketers, many
of them in change of medium-
sized companies, a blend os
cross border expertise and highly
committed local footprint and
talent.
We are not alone, more than one hundred independent agencies, similar like
Hammer, from 5 continents of Earth, are forming beautiful nets of collaboration by sharing
clients and opportunities. This is the sustainable network system Hammer belongs and believes.
Being the ambassador of Comvort and Interpartners, Hammer represents the intellectual
capacity of hundreds of advertising experts all over the World.
9. moscow
Hamburg
Warsaw
london
brussels
Prague
Bratislava
Budapest
Ljubljana
zagreb
torino
Serving Bucharest
brands in
Europe sofia
“If you make sure you’re
connected, istanbul
The writing’s on the wall
But if your mind’s
neglected,
Stumble you might fall”
[The Stereo MCs]
Athens
10. Morning time, in the office of a marketing A couple of days later.
manager at an international firm...
Social Media Campaigns Print Production Online Ad Campaigns Website Development
Corporate Identity Development Media Planning and Buying
OK, let’s see what
they’ve cooked!
OMG! Double the
numbers from that
ridiculous budget?
He must be outta his mind…
In the afternoon at Hammer Advertising.
Sales Flyer Design and Print Communications Strategy Development Integrated ATL and BTL campaigns
At the brand manager’s office.
Yippee! Boss liked it too.
My bonus is on the way!
Hey Guys! We need a
killer campaign.
Can you handle it? the end
22. Pepsi - The big Buddy Pepsi - Dare for more xmas gift stuff
23.
24. HVG is the leading economical
magazine in hungary.
Here’s a few ass-kicking covers
that Peter has been creating
week by week.
HVG cover
HVG cover compilation
Conservative female politics in Hungary.
Their Lady of dreams.
26. Thank You for playing for Us!
Qualification can be accomplished if your
legs are not shaking in a sharp situation
May I be strong enough and
and you celebrate only after the pips.
won’t give up too soon!
Make the difference!
Nike print ad Digi print ads
27.
28. Life is out there
sága billboard
Generali print ads
It’s time to
grow up!
Generali billboard
29.
30. Jade mineral water - citylight Pickwick tea - citylight
For connoisseurs!
31.
32. Lancia Print ads Opel service - citylight Volvo - citylight
Elegance is a right. Quality dressed in beauty.
The perfect fit Beware of crossing Volvos!
33.
34. TedX Danubia program guide Blue Bill logo design
[check out Peter & Akos’s
killer drawing skills]
35. The
Digital
e
Digital opportunities should not be considered as new answers to old questions.
The digital world is the question itself.
Our digital division is set to stretch the boundaries of the marketing industry and
digital technology. With the help of innovative ideas, it always strives to enhance
communication between brands and their consumers.
44. Microsite for Tesco travel agency ecotesco microsite
Banner for Tesco Mobile
45. Tesco - Your Butcher - microsite Tesco - Your kitchen - microsite
46. The rock of the leaflet team is
Our photo studio
where these awesome images are created.
We have the talent of Dalí and the
patience of a yogi.
There’s no impossible.
We can catch the moment.
47. Hit the target!
The approved efficient media plan is only a final
destination, the emphasis is on the road that leads there.
We know, use and love the abbreviations like GRP,
RCH, AFF and OTS, but we consider it more important
that we travel even 600 kilometers for a succesful
opening of a store, we are available 24/7
(you can test it anytime: +36 30 504 7649),
we can optimize media appearences with the most
modern tools, we are willing to innovate an own system
and we are eager to go for a weekend shopping to
Tesco if we need to.
