1. Maxus Hungary Credentials
2012

2. Introducing the global agency the industry is watching
Campaign’s global media
network of the year 2011
Fastest-growing global
media agency last 3 years
Recma 2012
One of Advertising Age’s
‘Agencies to Watch in 2012’
The youngest and most
agile of WPP’s four media
agencies
Maxus Credentials
2

3. A young agency with world-class heritage
#1 global marketing
communications group
Campaign’s global media
network of the year 2011
World-class intelligence,
insight and resource
Fastest-growing global
media agency last 3 years
Launched Maxus as an
Recma 2012
agency ‘built for the future’
One of Advertising Age’s
‘Agencies to Watch in 2012’
The youngest and most
Best media at the best price
agile of WPP’s four media
agencies
Continuous investment in
ground-breaking tools and
technology
Maxus Credentials
3

4. Access to GroupM buying clout and investments related to over
one third of the world’s bought media every day
Top 5 Europe
33.5%
Americas Asia Pacific
22.7% Other EMEA 33.0%
30.4%
Source: Recma 2012 Trading, Tools & Expertise
Maxus Credentials
4

5. A global footprint covering all regions and all key markets
Maxus Europe
Austria, Belgium, Czech Rep, Denmark,
Finland*, France, Germany, Greece*, Hungary,
Ireland, Italy (x2), Netherlands, Norway,
Maxus North Poland, Portugal, Russia, South Africa*, Spain,
America Sweden, Switzerland, Turkey, Ukraine, UK
Canada, USA Maxus Asia Pacific
(x5) Australia (x2),
Bangladesh, China (x4),
Hong Kong, India (x6),
Africa & Middle East* Indonesia, Japan*,
Key markets: Bahrain, Egypt, Malaysia, New Zealand*,
Iraq, Jordan, Kenya, KSA, Pakistan (x2), Philippines,
Maxus South America Kuwait, Lebanon, Nigeria, Singapore, Sri Lanka,
Argentina, Brazil*, Chile, Oman, Qatar, UAE (x2) Thailand, Vietnam
Colombia, Mexico, Peru, Existing Maxus client businesses
Uruguay coordinated in: 30+ African and
20+ Middle Eastern countries
*with WPP agency partners
Maxus Credentials
5

6. A planning philosophy focused on driving deeper
relationships between our brands and their consumers
Mining the Complexity
Use data to define and
understand discrete Make the Simple Magical
audience segments Develop unique media
ideas that are in line with
the objectives
Make the Magical Live
Monitor campaign process
Making the Complex Simple
and course correct as
Build strategies to address the
necessary
objectives and set a clear
communications platform
Maxus Credentials
6

7. The fastest-growing agency network for 3 consecutive years
Rank Media Network 2011 vs. 2010 2010 vs. 2009 2009 vs. 2008
1 Maxus (WPP/GroupM) +43.6% +28% +19
2 PHD (Omnicom) +17.5% +19 -2
3 Zenith Optimedia (Publicis) +11.1% +16 +4
4 Carat (Aegis) +10.1% +13 +5
5 OMD (Omnicom) +9.8% +10 +2
6 MediaCom (WPP/GroupM) +9.2% +9 +7
7 Starcom MediaVest (Publicis) +9.0% +14 +4
8 MPG including Arena (Havas) +8.7% +14 +9
9 Vizeum (Aegis) +8.7% +10 +17
10 Mindshare (WPP/GroupM) +5.2% +13 -1
11 Universal McCann (Interpublic) +4.9% +23 +2
12 Mediaedge:cia (WPP/GroupM) +3.3% +14 +7
13 Initiative (Interpublic) +3.3% +13 +3
Source: Recma 2012
Maxus Credentials
7

8. In Hungary Maxus…
…was established on the 1st November 2010 in Budapest
on the basis of a 10 years old former MEC brand MediaZone
& like in anywhere of the world we are part of
Maxus Credentials

9. In Hungary GroupM is N°1
Agency Groups’ Media Expenditure 2011
250000000 40%
35%
Spending 35%
200000000
30%
Shr% of Agency Market
25%
150000000
20%
18%
17%
100000000
15%
11%
8% 10%
50000000
5%
4% 5%
2%
0 0%
MPG
IPG
Group M
Others
IMG
Vivaki
OMG
Aegis
Maxus Credentials
Sorce: Kantar Media 2011

10. Our 5 core strengths
1 International network background
2 Small agency – flexible, client focused, creative
3 Huge buying power through GroupM - Transparency
4 Unique Philosophy through Relationship Media
5 Integrated use of tools to deliver ROI
Maxus Credentials
10

11. We offer
Maxus Credentials

12. we’d love to work with you too
See: www.maxusglobal.hu
CEO: Marcell Tamás Nagy
Email: marcell.nagy@maxusglobal.com
Tel: +3630-816-3964
Maxus Credentials