16. Who are you selling to?
What are you selling?
What are the benefits?
How will you promote your product?
Where will you sell it?
Questions to answer in your go-to-market strategy:
17. Phase 1
Invite only
Phase 2
Public launch
Phase 3
Growth
Testers Influencers Early Adopters Early Majority Late Majority
Make a plan
20. Example: Wrapp
Situation – Totally un-known (no brand awareness).
Give away “free money”, risk of being seen as shady
Objectives – Establish the category “social gifting” and
become the number one
Goals – 20,000 redemptions within three months
21. Example: Wrapp
Target audience – “Katie” - loves shopping with her
friends and spends a large share of her disposable income
on expressing herself with clothes and accessories
Value proposition – Save money and get rewarded for
shopping at your favorite stores