This shows This tells Bob how Bob about innovationinnovation. works.
Bob believes...• innovation applies to products, business process and business model; and• there is no such thing as generic innovation process.
Bob wants innovation that reflectsStrategy MapsHe learns...
AutoMotor’s Long Term ShareholderStrategy Maps Value Manage total life-Financial Revenue from Gross Margins cycleProductionPerspective New Products New Products CostsCustomer High Performance Extend into newPerspective First to Market Products markets Identify Opportunities Manage the portfolio Design and Develop Launch • Anticipate customer • Choose and manage ix of Manage products through Ramp-up time needs projects development stage Production cosr, quality,Internal • Discover new • Extend products ro new Reduce development cycle timePerspective opportunities applications time Acchieve initial sales goal • Collaborate Reduce development sycle time Human Capital Information Capital Organizational CapitalLearning andGrowth A Culture of Multidisciplinary Technology to Explore,Perspective Creativity and Skills Integrate, and Speed to Market Innovation
Case Studies Long-Term Shareholder ValueFinancial Manage Total Revenue From Gross Margins:Perspective Life-Cycle New Products New Products Production CostsCustomer High Performance Extend NewPerspective First to Market Products MarketsInternalPerspectiveLearning Information Capital: Organizationand Growth Human Capital: Technology to Explore, Caoital: A culture ofPerspective Multidisciplinary Integrate and Speed to creativity and Skills Market innovation
Jamsostek• E-Services (registration, payment, claim)• Government (BPJS)• Penetrate new market
KFC & Hoka2 Bento• Oner order number, marketing programs, CD selling• Customer demand, more emotional customers, local pride• No 1 Top of Mind: fastfood
WHY: Innovating?• Survival? Exp: non-destructible packaging by Cabe Payung• Diversification? Exp: Pesona by JNE• Business expansion? Exp: BPJS by Jamsostek• Others?
WHO: Is Involved in Innovation?All employees!Exp: Jawa Pos Me too?
How Bob Can Use AutoMotor’s Capital to Innovate?
HOW: Innovation Process• Funnel model Exp: Rating menu by D’Cost• Stage-gate model Exp: Think tank team by JNE• Waterfall model Exp: ?• Milestone model Exp: ?
HOW: Innovation Process Funnel ModelCustomerNeeds Concept Product Prototype Production Release Generation design Testing & selectionTechnologicalpossibilities Stage Gate Model Penilaian Pengem ide awal Konsep Pengujian Launch bangan
HOW: Innovation ProcessIdentify opportunities: • Anticipate customer needs • Discover new opportunities Exp: Pesona by JNE
HOW: Innovation ProcessManage R&D portfolio• Choose and manage mix of projects• Extend products to new applications• CollaborateExp: Featured newspaper pages by Jawa Pos
HOW: Innovation ProcessDesign & develop new products and services• Manage products through development stages (Concept dev, product planning, detailed product & process engineering)• Reduce development cycle time (on time, total time)• Reduce development costs (Budget vs actual spending at each level)Exp: the opening of 3 hotels in 1 month by Amaris
HOW: Innovation ProcessBring to market• Ramp-up time• Achieve initial sales goals (effective marketing, distribution, sales)Exp: various promotion program by D’Cost
HOW: To Measure Innovation Success? Any experience?
HOW: To Keep Organisation Innovative?Needs to:• have dedicated team to follow up ideas,• support to resources ,• perfect timing (link to company calendar), and• clear reward mechanism.(Tanadi Santoso)
HOW: To Keep Organisation Innovative?Needs teams and employees with:• Adokrasi – teamwork spirit• Ambidekster – loves structure and chaos(Avanti Fontana)
HOW: To Keep Organisation Innovative?Needs leadership that encourages, appreciatesand demonstrates creative thinking(Yoris Sebastian)