• 1983 Mailed out the first catalog
• 1989 First store, New York
• Over the years, paired with iconic brands such
as Jack Purcell, Timex, Thomas Mason, and
• Line Extensions: Crewcuts, Weddings and
Parties, and J.Crew Collection
• Went global in 2011, reached over 100
countries by 2012
• J.Crew Factory (1988) and Madewell (2006)
Men and Women
Enjoy being stylish at
an affordable price
We want to offer reasons for customers to enter
the store or shop online.
Encourage customers to feel their best and share
The career and life success that the customers
have while wearing the brand
Boost awareness and show others different uses of
Share your success stories with us on social media.
“How has J.Crew dressed your success?”
• Monthly contests encouraging
customers to post and tag us
• Winners will win various J.Crew
• “Upload how J.Crew has dressed
your success and win a $50 gift
• Social media posts will have
updates on coupon codes and
free accessory giveaways.
Keywords: “College Graduate” and “Business
Excellent method of generating clicks per day
due to the low cost of Adwords.
• Easy and effective way of
accessing information about
• Products, store locations, and
• Pay per click
• Measuring impressions
• Track online spending
• Monitor in-store purchases
• Contests will give customers an incentive to get involved while
tracking how much inventory is being sold.
Low costing campaign due to low costs of Adwords
and social media.
Adword Campaign: (most costly)
• $1.5 Million
• $1 Million to create
• $6,000/year to administer
• Manage and run social media accounts
• Ensuring all accounts are consistent with each other
Increase brand recognition as an affordable, yet high end
Increase consumer interaction through social media
J.Crew provides customers with high-end clothing, ranging from
business attire to casual, everyday clothes
This advertising campaign will increase brand recognition.
Increase consumer interaction by sharing success stories
Creating a mobile application will give an easy way to access
everything related to J.Crew.