17. SOURCES
• Status Labs 72 Reputation Management Stats for 2018
• BrightLocal, Local Consumer Review Survey 2017
• Edelman, 2017 Edelman Trust Barometer
• How Online Reviews Impact Trust and Landing Page Conversion
• Local SEO Guide, 2017 Local SEO Ranking Factors
• 2017 Local Search Ranking Factors
• BrightLocal, Impact of Reviews and Ratings on Search Click-Through Rates
• Harvard Business School, Reviews, Reputation, and Revenue: The Case of
Yelp.com
• How Online Reviews Impact Trust and Landing Page Conversion