Presentation to Irish Society of Physiotherapists Annual Conference

1. Marie Ennis O’Connor
@JBBC
#ISCPConf15
How to Use Twitter To
Educate Patients And Increase
Professional Visibility

2. Do You Tweet?

7. Social Media isn’t a fad;
it’s a fundamental shift
in the way we communicate.

9. Are You On Facebook?

11. Mayo Clinic’s Philosophy of Social Media
“Mayo Clinic believes individuals have the right
and responsibility to advocate for their own
health, and that it is our responsibility to help
them use social media tools to get the best
information, connect with providers and with
each other, and inspire healthy choices.”

15. Social media helps to reach
people when, where and how
they want to receive health
messages; it improves the
availability of content and may
influence satisfaction and trust in
the health messages delivered.

18. What
is
Twitter?

21. We are living, learning, teaching, and practicing
medicine in a digital era

23. Predicting the Popularity of Online Content. Communications of the ACM, Vol. 53 No. 8, Pages 80-88 10.1145/1787234.1787254

24. Use Twitter To…
Find support and community
Connect with colleagues
Establish thought leadership
Improve quality of patient information
Keep current with research
Build collaborative relationships
Contribute your expertise
Develop professional reputation
Create marketing channels
Drive traffic to your website

25. First Steps…

27. Header Image
Profile Image
Reply to tweets with @username

31. Start Following…

35. Updates
Reminders
Useful links
Promote events
Expertise
Expertise
Research
Tips
Videos
Infographics

36. • http://www.researchgate.net/publication/262
239842_Social_media_raising_the_profile_of_
AHPs

54. • Add Twitter follow button to your website
• Promote your Twitter name on your
business cards, email, or website
• Live tweet from conferences and events
• Join Twitter chats

56. How To Take Part In A Tweet Chat
• Join the chat by searching for and clicking
on relevant # (e.g. #physiotalk)
• The chat will be hosted and the host will
ask questions along the way to stimulate
discussion and sharing of ideas
• You don’t have to tweet - you can just
follow the conversation, especially if you are
still getting used to tweet chats
• Introduce yourself, using the # and mention
that you’ll be there watching and listening

58. Live Tweeting

60. Benefits Of Live-Tweeting
• Twitter followers who cannot be at the
event in person can follow along using the
# hashtag
• Attendees who live-tweet a conference
can deliver valuable insights to those who
are unable to attend the event in person
• This in turn expands the reach of the
conference
• This learning is further consolidated with
an archive of tweets after the event

61. Some Live Tweeting Tips
• Tag your tweets with the designated
conference hashtag
• Tweet links to websites, studies, or
other information which will enhance
understanding of the topic
• Share key quotes and statistics
• Attribute quotes to the speaker who
made them, by using quotation marks
(add their Twitter name if known)

67. Taking Control
Of Your Online
Professional Identity

68. What Is Medical Professionalism?
“The ability to align personal and professional
organizational conduct with ethical and professional
standards that include a responsibility to the
patient and community, a service orientation, and a
commitment to lifelong learning and improvement”
American College of Healthcare Executives

70. • Be aware of the image you present online
and manage this proactively
• Show your human side, but maintain
professional boundaries
• Contribute your expertise and insights
• Engage with the public and be cautious of
giving personal advice
• Respect the privacy of all patients

73. ?
@JBBC
#ISCPConf15