Social Media In Healthcare How To Communicate With Impact #MASCC19
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Presentation at Annual Meeting on Supportive Care in Cancer San Francisco, CA, 21-23 June, 2019
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Social Media In Healthcare How To Communicate With Impact #MASCC19
- 1. Marie Ennis-O’Connor Social Media Strategist Social Media In Healthcare How To Communicate With Impact!
- 2. Hello! My name is Marie Let’s Talk Social Media! #MASCC19 Hello • My name is Marie • And I’m passionate about social media
- 4. Before We Dive In Deeper…
- 5. 1. Board Member Mayo Clinic Social Media Network (MCSMN)
- 6. 2. I’ve Been Doing This For 70 Years
- 7. 3. I Bring Passion And Purpose
- 8. An Accidental Tourist Finds Her Way In The Dangerous Land Of Serious Illness
- 10. How Can I Stop Patients Googling?
- 12. “Healthcare, wake up. It’s not the 1990s anymore. Social media, google, and the internet ARE medical therapy. My recommendation: DO GOOGLE IT!” - Joyce Lee, MD, MPH The Internet As Medical Therapy Personal communication from Dr Joyce Lee
- 13. Patients Won’t Stop Googling!
- 15. Not Just For Teens
- 17. A New World of Peer To Peer Support Image: Reframe Health
- 18. Alicia Staley Jody Schoger Dr Deanna Attai
- 19. “I stumbled upon conversations among women trying to find answers to very basic questions that I felt should have been answered by their physicians. Some women were truly uninformed, but many were simply overwhelmed.” Deanna Attai MD
- 20. A Collaborative Learning Experience
- 21. “This isn’t an addition to your job. This is part of your job. This is where our patients are these days and this is where we need to reach them.”
- 22. Fake News Isn’t Just For Politics
- 23. Key Takeaways Social media is an extension of patient/provider relationship Opportunity to disseminate evidence- based information to mitigate flow of misleading information
- 24. The Solution to Pollution is Dilution
- 26. Dr Austin Chiang Verifying Healthcare
- 27. Dr Jen Gunter Challenging Pseudoscience
- 28. What’s Your Social Media Plan?
- 30. Your Social Media Strategy Goals Audience ChannelsContent Measure
- 31. But First… Let’s Define Social Media
- 32. Social Media Defined The process of people using online tools and platforms to share content and information through conversation and community
- 33. Social Media Is Not A Broadcast
- 35. 1. Determine Your Goals Goals
- 38. Set SMART Goals
- 39. 2. Define Your Audience Audience
- 40. Who Is Your Audience? (Hint: It’s Not Everyone)
- 43. Google Analytics
- 44. 3. Choose Your Channels Goals AudienceChannels
- 45. How To Choose The Right Channel 1. Fish where the fish are 2. Don’t spread yourself too thin 3. Focus on one or two channels first 4. Always keep an eye on bigger picture
- 46. Look To Existing Data (Global Web Index)
- 49. 4. Create Compelling Content Goals Audience Channels Content
- 54. Symplur
- 57. Feeding The Content Monster
- 59. Your Content Sweet Spot
- 61. 3 Golden Rules of Content Curation 1. Don’t just copy and paste what you’ve read 2.Always attribute your sources 3.Be discerning
- 62. Repurpose Existing Content By re-purposing content you have already written, you can extend and breathe new life into it.
- 63. Create An Infographic Created by Hannah Rose Wardill
- 64. WORLDWIDE BREAST CANCER CAMPAIGN #KnowYourLemons
- 66. Stay Clear Of Stock Images
- 67. Make More Videos
- 68. Video
- 71. Best Times To Post Online
- 74. Give your picture a topic name Take Home Lessons
- 75. Fall in love with social media
- 81. Farris Timimi MD, Medical Director, Mayo Clinic Center for Social Media