Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

2

Share

Download to read offline

Social Media In Healthcare How To Communicate With Impact #MASCC19

Download to read offline

Presentation at Annual Meeting on Supportive Care in Cancer
San Francisco, CA, 21-23 June, 2019

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Social Media In Healthcare How To Communicate With Impact #MASCC19

  1. 1. Marie Ennis-O’Connor Social Media Strategist Social Media In Healthcare How To Communicate With Impact!
  2. 2. Hello! My name is Marie Let’s Talk Social Media! #MASCC19 Hello • My name is Marie • And I’m passionate about social media
  3. 3. www.medium.com/@JBBC www.hcsmmonitor.com
  4. 4. Before We Dive In Deeper…
  5. 5. 1. Board Member Mayo Clinic Social Media Network (MCSMN)
  6. 6. 2. I’ve Been Doing This For 70 Years
  7. 7. 3. I Bring Passion And Purpose
  8. 8. An Accidental Tourist Finds Her Way In The Dangerous Land Of Serious Illness
  9. 9. How Can I Stop Patients Googling?
  10. 10. Drawing by @JessicaHagy
  11. 11. “Healthcare, wake up. It’s not the 1990s anymore. Social media, google, and the internet ARE medical therapy. My recommendation: DO GOOGLE IT!” - Joyce Lee, MD, MPH The Internet As Medical Therapy Personal communication from Dr Joyce Lee
  12. 12. Patients Won’t Stop Googling!
  13. 13. Not Just For Teens
  14. 14. A New World of Peer To Peer Support Image: Reframe Health
  15. 15. Alicia Staley Jody Schoger Dr Deanna Attai
  16. 16. “I stumbled upon conversations among women trying to find answers to very basic questions that I felt should have been answered by their physicians. Some women were truly uninformed, but many were simply overwhelmed.” Deanna Attai MD
  17. 17. A Collaborative Learning Experience
  18. 18. “This isn’t an addition to your job. This is part of your job. This is where our patients are these days and this is where we need to reach them.”
  19. 19. Fake News Isn’t Just For Politics
  20. 20. Key Takeaways Social media is an extension of patient/provider relationship Opportunity to disseminate evidence- based information to mitigate flow of misleading information
  21. 21. The Solution to Pollution is Dilution
  22. 22. Let’s see this in action!
  23. 23. Dr Austin Chiang Verifying Healthcare
  24. 24. Dr Jen Gunter Challenging Pseudoscience
  25. 25. What’s Your Social Media Plan?
  26. 26. Your Social Media Strategy Goals Audience ChannelsContent Measure
  27. 27. But First… Let’s Define Social Media
  28. 28. Social Media Defined The process of people using online tools and platforms to share content and information through conversation and community
  29. 29. Social Media Is Not A Broadcast
  30. 30. 1. Determine Your Goals Goals
  31. 31. Goals Educate Patients Disseminate Credible Information Build Online Reputation Establish Thought Leadership Grow Private Practice
  32. 32. Set SMART Goals
  33. 33. 2. Define Your Audience Audience
  34. 34. Who Is Your Audience? (Hint: It’s Not Everyone)
  35. 35. Facebook Insights
  36. 36. Instagram Insights
  37. 37. Google Analytics
  38. 38. 3. Choose Your Channels Goals AudienceChannels
  39. 39. How To Choose The Right Channel 1. Fish where the fish are 2. Don’t spread yourself too thin 3. Focus on one or two channels first 4. Always keep an eye on bigger picture
  40. 40. Look To Existing Data (Global Web Index)
  41. 41. Pew Research Center
  42. 42. 4. Create Compelling Content Goals Audience Channels Content
  43. 43. Content Marketing Strategy Research Plan Create Amplify
  44. 44. Content Marketing Strategy Research Plan Create Amplify
  45. 45. Symplur
  46. 46. Tweeting The Meeting
  47. 47. Content Marketing Strategy Research Plan Create Amplify
  48. 48. Feeding The Content Monster
  49. 49. Content Marketing Strategy Research Plan Create Amplify
  50. 50. Your Content Sweet Spot
  51. 51. 3 Golden Rules of Content Curation 1. Don’t just copy and paste what you’ve read 2.Always attribute your sources 3.Be discerning
  52. 52. Repurpose Existing Content By re-purposing content you have already written, you can extend and breathe new life into it.
  53. 53. Create An Infographic Created by Hannah Rose Wardill
  54. 54. WORLDWIDE BREAST CANCER CAMPAIGN #KnowYourLemons
  55. 55. Stay Clear Of Stock Images
  56. 56. Make More Videos
  57. 57. Video
  58. 58. Content Marketing Strategy Research Insight Plan Create Amplify
  59. 59. Best Times To Post Online
  60. 60. Schedule Your Posts
  61. 61. 5. Measure Impact Goals Audience ChannelsContent Measure
  62. 62. Give your picture a topic name Take Home Lessons
  63. 63. Fall in love with social media
  64. 64. Farris Timimi MD, Medical Director, Mayo Clinic Center for Social Media
  • hasnainzafar

    Jul. 17, 2019
  • bonedoc1

    Jun. 27, 2019

Presentation at Annual Meeting on Supportive Care in Cancer San Francisco, CA, 21-23 June, 2019

Views

Total views

2,377

On Slideshare

0

From embeds

0

Number of embeds

483

Actions

Downloads

20

Shares

0

Comments

0

Likes

2

×