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The Power of Storytelling: Why Stories Matter

Why are stories so important to us? What makes a good story? In this presentation learn why stories are the best way we have to get ideas out into the world and how to create an effective story.

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The Power of Storytelling: Why Stories Matter

  1. 1. Why Stories Matter The Power of Storytelling
  2. 2. what is story?
  3. 3. story makes us human
  4. 4. the science of STORY
  5. 5. Speaker–listener neural coupling underlies successful communication by Greg J. Stephens, Lauren J. Silbert and Uri Hasson
  6. 6. your brain on STORY
  7. 7. your brain on story
  8. 8. STORIES are one of the most effective ways in which we communicate our view of reality to others
  9. 9. transporting people to different points of view
  10. 10. reframing what facts mean to them
  11. 11. Facts are meaningless without a contextual STORY
  12. 12. STORIES are a natural way to begin a dialogue with your audience
  13. 13. Good storytelling is a hallmark of effective leadership
  14. 14. elements of a good STORY
  15. 15. beginning middle end
  16. 16. structure your STORY
  17. 17. hero time suspense plot
  18. 18. Do you have a strong sense of purpose to propel your STORY?
  19. 19. Good STORIES create an experience that evokes an emotional response
  20. 20. Raw moments touch people the most
  21. 21. Want to learn MORE?
  22. 22. Visit Global Village Storytelling