Time and motion sequences have the ability to hold someone's attention and give one precise control over how a user will interact with and interpret content. Directing the entrance, performance, and exit of each element is a form of choreography that more deeply engages with an audience. This talk will show you how Disney’s 12 principles of animation can be integrated into the most important moments of user experience design. The current extreme states we design for can be viewed as keyframes and we need to not only design for them, but the experience sequences between them. I've developed the 5 Principles of what I call UX Choreography and my talk will not only cover how they are valuable but also how and when to implement them when designing experiences for digital.

1. Rebecca Ussai
Senior Experience Designer
@becca_u
R/GA

2. UX CHOREOGRAPHY
MORE DISNEY, BETTER UX

3. MOTION & ME

4. You are responsible for
directing each element’s
entrance, performance,
and exit.
“ ”

5. MY DREAM JOB

6. THEN I GOT A JOB IN UX

7. AHA!

8. UX
UX CHOREOGRAPHY
MOTION

9. 12 PRINCIPLES OF ANIMATION

10. WALT DISNEY
I definitely feel that we
cannot do the fantastic things
based on the real, unless
we first know the real.“ ”

11. 5 UX CHOREOGRAPHY
PRINCIPLES

12. FEEDBACK
FEEDFORWARD
SPATIAL AWARENESS
CONTEXTUAL CONTROLS
BRAND TONE

13. DEFINE EACH CHARACTER’S ENTRANCE,
PERFORMANCE, AND EXIT.

14. IT’S MORE THAN KNOWING THE REAL
IT’S HAVING IT FEEL REAL