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IBEACON COLLEGE
ABOUT ME 
§ Name: Jan Jaap Nijemeisland 
§ Working in internet sector since 2000 
§ Own companies 
§ ilse media / Sano...
ABOUT IBEACONS
ABOUT iBEACONS 
INFORMATION BECONS 3-DIMENSIONAL 
§ Content 
§ Location 
§ Direction
ABOUT iBEACONS 
LOCATION AND DIRECTION
ABOUT iBEACONS 
LOCATION AND DIRECTION DELIVERS 
INTERACTION WITH CONTENT 
INTERACTIE 1 
INTERACTIE 2 
INTERACTIE 3
ABOUT iBEACONS 
LOCATION AND DIRECTION: OPTIONS 
§ Moving towards 
§ Being at 
§ Moving away from 
Possibly with multip...
ABOUT iBEACONS 
TYPES AND DETAILS 
§ Different kinds of ibeacons 
§ What do they broadcast? 
§ What to keep in mind
IBEACONS - SOME EXAMPLES 
An overview of some beacons; 
all different and still a quite limited set of suppliers
BEACON BASICS 
§ Based on BLE > Bluetooth Low Energy 
§ Battery can last upto 3 years 
§ Distance: approx. 60 meters, a...
BEACON BASICS - WHAT INFORMATION 
§ ‘UUID’: Unique number, mostly set per brand, but adjustable 
§ ‘Major’ value (mostly...
BEACON BASICS - WHAT INFORMATION 
§ App / SmartPhone enriches this information 
§ Timenotations 
§ GPS/location informa...
BEACON BASICS - KEEP IN MIND 
§ Distance preferably will be mentioned in general terms: 
§ Far (more than 10 meters) 
§...
CASES
KLM GUIDED NAVIGATION
KLM GUIDED NAVIGATION 
§ Guiding the passenger to the gate 
§ Estimation of walk time based on the beacon you pass 
§ T...
VVV AMERSFOORT - MONUMENTUM
§ All monuments of Amersfoort 
§ Notification at approaching location 
§ Mark as favorite 
§ Share with friends and fo...
MONUMENTUM 
PREVIEW
LUGGO
§ iBeacon in your suitcase 
§ Notification on approach of suitcase on luggage 
belt 
§ All types iBeacons can be used 
...
LUGGO 
PREVIEW
ABOUT iBEACONS 
PROCESSING AND SHOWING DATA 
§ What do we want to know? 
§ How do we show this? 
§ What is relevant?
WHAT IS THE MOST INTERESTING 
You want to know what happens with and around your beacons 
§ How often and when the are be...
WHAT DO YOU SHOW? 
We use statistics & analysis for that
WHAT DO YOU SHOW? 
Overview of ibeacon results over time
WHAT DO YOU SHOW? 
Google Maps with most active ibeacons
WHAT DO YOU SHOW? 
Heatmaps to map user movement
ENRISE PRESENTS: SENSIMITY
SENSIMITY WILL BRING: 
§ iBeaconmanagement 
§ Contentmanagement en -assigning 
§ iBeaconanalysis en -statistics 
§ iBe...
SENSIMITY 
SETUP 
APPS VAN/VOOR/DOOR DERDEN 
API 
BMS CMS ANALYTICS
SENSIMITY 
Contact us for more information on Sensimity 
For pricing, options, roadmap, ideas, suggestions 
info@sensimity...
Enrise iBeacon Lecture
Enrise iBeacon Lecture
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Enrise iBeacon Lecture

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Enrise has helt the very first iBeacon lecture for the International School of Tourism and Leisure in Breda, the Netherland (Course: Destinationbranding and media; Bachelor: Tourism and Leisure). Possibly even the very first iBeacon lecture in the world. (Dec 4 2014). In this lecture students were introduced into the concept of iBeacons and were challenged to pitch different ideas how to integrate iBeacons within an App for the city of Bergen op Zoom.

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Enrise iBeacon Lecture

  1. 1. IBEACON COLLEGE
  2. 2. ABOUT ME § Name: Jan Jaap Nijemeisland § Working in internet sector since 2000 § Own companies § ilse media / Sanoma § Telegraaf Media Group § V&D (.nl) § Enrise § janjaap@enrise.com
  3. 3. ABOUT IBEACONS
  4. 4. ABOUT iBEACONS INFORMATION BECONS 3-DIMENSIONAL § Content § Location § Direction
  5. 5. ABOUT iBEACONS LOCATION AND DIRECTION
  6. 6. ABOUT iBEACONS LOCATION AND DIRECTION DELIVERS INTERACTION WITH CONTENT INTERACTIE 1 INTERACTIE 2 INTERACTIE 3
  7. 7. ABOUT iBEACONS LOCATION AND DIRECTION: OPTIONS § Moving towards § Being at § Moving away from Possibly with multiple (grouped) iBeacons, or in combination of
  8. 8. ABOUT iBEACONS TYPES AND DETAILS § Different kinds of ibeacons § What do they broadcast? § What to keep in mind
  9. 9. IBEACONS - SOME EXAMPLES An overview of some beacons; all different and still a quite limited set of suppliers
  10. 10. BEACON BASICS § Based on BLE > Bluetooth Low Energy § Battery can last upto 3 years § Distance: approx. 60 meters, also upto 450 meters § Costs: €20 to €50 per piece
  11. 11. BEACON BASICS - WHAT INFORMATION § ‘UUID’: Unique number, mostly set per brand, but adjustable § ‘Major’ value (mostly for group) § ‘Minor’ value (to make things truly unique) § ‘RSSI’: which is signal strength (to define distance) § Batterylevel (non standaard) § Temperature (non standaard) § possible additional values through extra sensors (very specific)
  12. 12. BEACON BASICS - WHAT INFORMATION § App / SmartPhone enriches this information § Timenotations § GPS/location information § Beaconhostory through earlier signals § Paths/routes/direction § Type of phone § (and you can connect user profiles - but do we want this?)
  13. 13. BEACON BASICS - KEEP IN MIND § Distance preferably will be mentioned in general terms: § Far (more than 10 meters) § Close (1-10 meters) § Near (some centimeters) § Interference § Walls § People (organic material) § Other signals (Wifi, other bluetooth, GSM) § This influences the exactness of the values received
  14. 14. CASES
  15. 15. KLM GUIDED NAVIGATION
  16. 16. KLM GUIDED NAVIGATION § Guiding the passenger to the gate § Estimation of walk time based on the beacon you pass § Time left adjusts passing one beacon to another § Well appreciated by transfer passengers
  17. 17. VVV AMERSFOORT - MONUMENTUM
  18. 18. § All monuments of Amersfoort § Notification at approaching location § Mark as favorite § Share with friends and followers § Overview of visited monuments
  19. 19. MONUMENTUM PREVIEW
  20. 20. LUGGO
  21. 21. § iBeacon in your suitcase § Notification on approach of suitcase on luggage belt § All types iBeacons can be used § Keep an eye on multiple suitcases § Buy your LuggoBeacon(s) in the webshop § Suitcase-radar shows distance to suitcase
  22. 22. LUGGO PREVIEW
  23. 23. ABOUT iBEACONS PROCESSING AND SHOWING DATA § What do we want to know? § How do we show this? § What is relevant?
  24. 24. WHAT IS THE MOST INTERESTING You want to know what happens with and around your beacons § How often and when the are being read § What notifications are being showed based on the beacon signals § How often are notifications opened § How long do people stay near a beacon (dwell time)
  25. 25. WHAT DO YOU SHOW? We use statistics & analysis for that
  26. 26. WHAT DO YOU SHOW? Overview of ibeacon results over time
  27. 27. WHAT DO YOU SHOW? Google Maps with most active ibeacons
  28. 28. WHAT DO YOU SHOW? Heatmaps to map user movement
  29. 29. ENRISE PRESENTS: SENSIMITY
  30. 30. SENSIMITY WILL BRING: § iBeaconmanagement § Contentmanagement en -assigning § iBeaconanalysis en -statistics § iBeacon configuratie app § API (programming-interface) § SDK (Software Development Kit) § Apps (when applicable)
  31. 31. SENSIMITY SETUP APPS VAN/VOOR/DOOR DERDEN API BMS CMS ANALYTICS
  32. 32. SENSIMITY Contact us for more information on Sensimity For pricing, options, roadmap, ideas, suggestions info@sensimity.com / welcome@enrise.com +31(0)885553300

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