Brenda Horton presented on how to raise money through crowdfunding. She discussed that crowdfunding is the practice of funding projects or ventures by raising small amounts of money from a large number of people online. In 2012, $2.7 billion was raised globally through over 1 million crowdfunding campaigns. Popular crowdfunding sites include Kickstarter, IndieGogo, and Rally.org. Horton then outlined 8 easy steps to successful crowdfunding, which include having a great story, spreading the word on social media, being authentic, engaging supporters, capitalizing on momentum, and merging online and offline efforts. She recommended using her free crowdfunding template and blog

1. Presented by Brenda Horton
How To Raise Money Online
Through Crowdfunding
Twitter: @BrendaHorton
blog: actionplanr.com/blog -- email: info@actionplanr.com
ACTIONPLANR.COM
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2. About Brenda Horton
• President of Hware LLC. (HumanityWare) software
company
• Co-creator of Actionplanr.com, a project planning
software tool for solo-business owners
• Launched my first Internet-based company in the
late 90s and sold it
• Has fundraised $400,000 for various causes

3. My love affair with fundraising...

4. How many have heard of
Crowdfunding?

5. Crowfunding is
the practice of funding a project or venture
by raising money from a large number of
people usually via the Internet.

6. Crowdfunding Facts
2.7 Billion dollars was raised in Crowd
funding in 2012, across more than 1
million individual campaigns globally.
The industry is projected to grow to $5.1
billion in 2013.

7. As of 2012
There were over 450
crowdfunding platforms.

8. Popular Crowdfunding Sites

9. KickStarter.com

10. IndieGogo.com

11. Crowdfunder.com

12. IgnitionDeck.com

13. Rally.org

14. 8 Easy Steps To Crowdfunding

15. 1. Start with a great story --- Use a
catchy name and images

16. 2. Keep it simple and learn from good examples.
catherinesmusic.com/2013-crowd-funding-campaign-details-page

17. 3. Spread the word using social media,
email, and ask friends and family to
share.

18. 4. Be authentic. Be genuine. Be grateful.
www.kickstarter.com/projects/266682699/stuck-on-earth-going-where-no-band-has-gone-before

19. 5. Engage
supporters by
posting and
updating often.

20. 6. Capitalize on momentum and seize opportunities.
dumbasscancer.org

21. 7. Host an online auction.

22. 8. Merge the online world with the
offline world.

23. Resources

24. Actionplanr Blog Post on
Crowdfunding
actionplanr.com/actionplans/8-easy-steps-on-how-to-fundraise-online

25. Actionplanr: Crowfunding Template

26. Get your
Action Plan
for Crowdfunding at
Actionplanr.com
It is FREE!